These are the Top 20 German publications that every startup needs to know
Germany is well-known for its extensive media landscape. There are many media outlets for tech and business, which is no surprise. This is a great thing, because it means there is a publication for everyone, online or in print. It can be difficult to choose the right media outlet for you, especially if your language is not German.
You say, "If only there were a list with all the best tech, startup, and entrepreneurship media available." We hear you!
This is our alphabetical list of the most influential media outlets that we believe are best for young founders and everyone who loves technology.
brand eins
Brand eins is a monthly magazine for business that covers economic and socio-political issues. Each issue focuses on a particular topic such as "money", work, innovation, or love. It is one of Germany\'s most popular business magazines, with 311K copies printed in 2019, and 300k monthly readers online. It claims to be a periodical that aims to understand the economy and create new things. The newspaper stands are often awash with the arty cover design.
Business Insider
Although the German edition of this internationally-respected business magazine is not as well-known as its American counterpart, it should still be noticed. You should pitch the German editors with in-depth stories, whether they\'re financial, media or tech related. Although their team is not yet large, they are always looking for unique stories.
Axel Springer AG, owner of Grunderszene and Business Insider, decided to merge both editorial offices in April 2020. The chief editors of both brands and their respective brands will still be with us, but the publisher hopes that physical merging the editorial offices will enable each format to gain from the other. They will continue to be produced together in the future.
Business Punk
Business Punk is a magazine for young entrepreneurs that has a rebellious attitude and a snarky approach. The magazine writes and addresses young entrepreneurs and successful managers. Their motto is "Work hard." Play Hard Business Punk is for creative thinkers and forward-thinkers. Its monthly print circulation is 35.000 copies. The website receives approximately 300k unique visitors per month. Business Punk is a magazine that features founders. You should only approach them if you are cool enough to pitch your startup to people in the local pub. You can also share your embarrassing story about your first job with them.
Capital
Gruner + Jahr is Germany\'s second largest publishing house. Capital covers reports, analysis, and comments from the business world. Capital.de has 880k monthly readers, while their monthly printed issue circulates more than half a milliliters. In the 1970s, Capital.de reached its peak. The motto of the newspaper was "The economic human, and the economic human". Later, Capital\'s editorial team was merged into the Financial Times Deutschland and Impulse, as well as Borse Online. After the December 2012 closure of Financial Times Deutschland, Impulse Online and Borse Online were both sold and Capital\'s editorial office was moved to Berlin.
Computer BID
Computer BILD, which is part of the Axel Springer media group, is one the most popular computer magazines in Germany. It is published every other week and was read by 692K people last year. It has more than 50,000,000 monthly visitors. It covers topics relating to computers as well as video and television. The magazine is a major player in the computer magazine industry. However, their target audience is more the average Joe than tech-savvy nerds.
Computerwoche
Computerwoche is a weekly magazine that\'s published for anyone who is interested in IT topics and mid-management decision-makers. Information for investors about the technical trends and economic conditions of large and medium-sized companies in the IT industry is the focus of the IT Fachverlag International Data Groups\' publication. Analyses, case studies and industry news are all included. Portraits, news, interviews, and project reports are also available. This magazine is the best source for all SaaS news. In 2019, the publication was able to sell 20K copies and had 1.5 million monthly online readers.
Deutsche Startups
Deutsche Startups magazine is published by Alexander Husting, Stefan Vosskotter. Both provide insight and information on trends, news and investments. They are also the first to cover the German startup scene. The magazine was founded more than ten year ago and is now a major news platform for startups. It has approximately 350K monthly visitors.
DIEZEIT
DIE ZEIT, Germany\'s largest and most influential newspaper, is published once a week. It is published every Thursday and once per week. It covers all aspects of social life and topics all around the globe. You can be certain that your name will be mentioned in an article. Its website receives more than 82 million visits per month, and its print edition was read by more than 2.1 million people in 2019.
DIE ZEIT is well-known for its politics and feuilleton sections. However, a key strength is the digital and ZEIT campus section. This is an attractive area for start ups.
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