Future of Marketing for Local Businesses in Dubai

Byshaheen shaikh

The year 2020 has prepared us to welcome the future of marketing. From living in lockdown to leveraging digital marketing to reach customers, the year has become a glaring instance of how to align the futuristic marketing techniques with the local businesses in Dubai. The usage of Voice SEO, artificial intelligence, and virtual reality has grown exponentially across various verticals and industries. With these futuristic technologies, the exciting times have just begun and are all set to completely overhaul the marketing function. Let us explore these seamless technologies, one by one.

Voice Search Engine Optimisation (V-SEO)

Google, Siri and Alexa are always listening to our commands and serving us what we want. They are ‘digital genies’ driven by the power of Voice SEO. This technology has the capacity to take your business to the next level by enhancing the user experience manifold. Thus, if you utilise the feature of V-SEO for your business website, then there are greater chances that you will get higher traffics and quality leads, owing to the accuracy.

Artificial Intelligence

Artificial Intelligence is the future of marketing. We are not saying this, but 72 percent of marketers hail it as a ‘business advantage’, as per a PWC study. The technology has enabled marketers to combine customer data and machine learning to make marketing more versatile. Because of AI, it has become easier to learn and predict about the action or inaction of your visitor.UAE is a home to people from different parts of the world. AI can help marketers segment the market and target different customer groups with customised and engaging content as per their activity of an area of interest. It also enables businesses to target potential customers with a greater efficiency rate.

Virtual Reality

VR or virtual marketing is utilising the immersive user experience to reach the target segment in the most personal and interactive way. A plethora of companies have been leveraging this advanced technique to get closer to potential customers in a highly engaging manner. VR allows marketers to place product or service closer to the eyes of target customer. The potential customers can connect with your brand because of this amazing technology. VR makes your product tangible, and hence you can appeal to your potential consumers with a greater rate of efficiency.

Social Media Marketing 

The social media industry in Dubai is worth millions of Dirhamsdue to the increased demand and popularity of the internet today. The new-age marketing has removed the ‘elitism’ from marketing and included egalitarianism into it. As per the experts of a popular social media marketing company, in the pre-social media era, the brands with the large stick were the ones who held the sways. However, the equations and the power of the social media marketing company and digital marketing agency in Dubai have changed.

Due to the massive increase in internet penetration that is linked to excessive use of social media, every company or brand has been investing in both digital marketing and social media campaigns regardless of the following factors:

  • Pay per user action
  • Budget
  • Flexible targeting metrics
  • Real-time responses

Here are some insights that reveal social media marketing holds great future in the UAE:

The extensive use of Smartphones

Smartphones are now ubiquitous in Dubai that accounts for 65% of its usage. This number gives an immense number of opportunities to reach out to the target audience.

Digital Marketing to reach internet savvy visitors

The population in Dubai is, no doubt, becoming more internet-savvy. As per the globe report published by PwC on the state of the digital industry, the situation forecasts as – the internet advertising industry will witness 45% growth from the previous year by the start of 2021.

E-Commerce

  • Currently, Dubai has one of the fastest-growing populations when it comes to internet and e-commerce markets. There has been a steady 20% rise in online shoppers in Dubai where online commerce industry grew by 29% from 2019. The growth in e-commerce is due to the local vendors trying to find their spot by offering local products to the consumers.
  • What these marketing technologies mean to the Future of Marketing? 

Now that we have taken a look at the various industries in Dubai and discussed the alterations in their marketing strategies, let us go through the current MarTech trends of 2020-21. This will further enlighten us about the dynamics of the marketing world:

Investment in Content Marketing Platforms

About 20% of marketing leaders seek to invest in a content marketing platform that helps them to organise their content marketing operations with greater efficiency.

Spending on MarTechWill Increase

In the next 12 months, the MarTech spending will rise as per 60% of marketing leaders. This is so because the current workforce consists of a huge chunk of work-from-home staff. Therefore, marketing teams are depending on technology for smooth collaboration and management of work.

Emphasis on Measuring Campaign

Marketers are increasingly focussing on the significance of measuring the impact and end result of business campaigns. An efficient content marketing platform will help you successfully measure the outcomes of your business campaign.

Improvement in Collaboration

Collaboration is increasingly becoming a key element that offers overall success. Collaboration tools offer proper support for efficient project management.

Overall, the future of marketing for local businesses holds a plethora of new opportunities for them. Therefore, connecting with a social marketing agency in Dubai is the best initial step towards success.