Furniture Configurator: A Robust Business Solution to Ramp-up Profits
With the rising shift towards ecommerce due to the pandemic and technology, several giants are swiftly revamping their storefronts with the latest business solutions, such as digitization along with custom-made trends. In fact, even home furnishing companies implement these strategies into their business model to be in the game and provide marvelous services that customers are attracted to come to your store again and again. On a similar ground, the furniture customization software works and enables companies to be cult above others.
Furniture Configurator Helps Brands Ramp-Up Business
Earlier, to produce the digital assets, the brands had to send them to a studio to generate photographs and video of the desired piece. It had many pre-requisites, like a photo of a standalone product. In the perfect context of a fully designed room, leaving no room for experiments and changing the design post, its digital format was out of the question. Besides, it was a time-consuming, expensive process with actual product samples. With the advancement in technology, brands have a solution to this problem as well. Product rendering, or computer-generated imagery, are some of the best ways furniture can be digitized, enabling them to show it to their customers in real-time. Buyers can also make necessary changes post designing it in 3d. These are just some examples; let study the digital trends in more detail to understand how well it can serve its purpose and take your brand to new heights in the furniture industry.
Here are some more benefits of adopting digital trends into your business model:
Enables Holiday Marketing
The holiday season is here; brands are investing their time and money to prepare for holiday campaigns. But with digital technology being so advanced, the brands don’t have to rely on or book any photographer or studio. They can just the 3D models made for previous marketing efforts and send them to a CGI company with specifications for a new scene.
Besides, with omnichannel coming into the scene, the brands can directly approach their customers and show them what they have. And since people are staying indoors and would be more interested in buying products online, it gives a huge scope to brands to let shop from home and uses technology to design and customize their furniture in 3d. For example, suppose the retailers and manufacturers install the furniture design software onto their ecommerce store. In that case, their customers will be able to choose, design, customize, and view what they have designed with its 360-degree preview system from their comfortable couches at home.
Implements Reusable Material
Unlike previous technologies, the current digital tools don’t waste material and don’t require brands to follow complicated and lengthy processes. Once the 3D model of a furniture piece is ready, it can be re-used in the next series of images. In that case, the retailer can order just the scene, making the project even faster and budget-friendly. The same applies to lifestyle scenes. When the 3D artists create an image with the product in a certain setting, this scene can then be used for any products and any amount of imagery.
Provides Next-Level Shopping Experience
Implementing these modern-day digital features helps furniture sell labels to upgrade their online customer experience with 3d configurators, virtual reality, and augmented reality apps. These are not e-commerce’s future; they are rather the present. The wise decision would be to implement these trends and jump on the bandwagon before your customers have already experienced these trends from some other brand. Make your online shoppers turn to you as much for the experience as for the furniture quality. If a website gives the necessary info to make a decision and designs a shopping process that is fun and easy, it will convert visitors into clients.
Looking Forward-
From the advantages mentioned above, it must be evident by now that there are innumerable reasons why companies all over the world are adopting these AR/VR technologies, firstly, looking at the long-term benefits of having them in the system, secondly, to have a competitive edge in the market. Hence, the wait for adopting these should be over as there is no denial of the fact that AR/VR is the future of Retail. The furniture customization software by iDesigniBuy offers a similar set of solutions enabling you to transform your brand identity.
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