Free PDF Quiz Salesforce – MKT-101 – Efficient Build and Analyze Customer Journeys using Marketing Cloud Downloadable PDF
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NEW QUESTION 51
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. A Transactional Journey with the Not Sent Notification activity included
- B. An external system to receive and confirm callback and subscriptions
- C. An Interaction Studio instance to ingest their data
- D. A Datorama instance to ingest their data
Answer: B
NEW QUESTION 52
The Northern Trail Outfitters’ (NTO) marketing team is launching a new email campaign. NTO’s Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Correct syntax is used on any AMPscript in the email’s code.
- B. Personalization strings map to attributes or data extension fields.
- C. Words or phrases used may trigger spam filters.
- D. Each content block specified in a dynamic content rule exists.
- E. Grammar and spelling in the email text is correct.
Answer: A,B,D
NEW QUESTION 53
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?
- A. Create a version of the email that does not include the unsubscribe link.
- B. Send the marketing team a link to the Subscriber Preview of the email.
- C. Send to a Test Data Extension via the Send Flow.
- D. Deselect the option to Enable System Generated Links in the Test Send.
Answer: C
NEW QUESTION 54
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing
Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?
- A. Automation Studio File Drop Starting Source
- B. Automation Studio Schedule Starting Source
- C. Journey Builder Import Activity Entry Source
- D. Journey Builder Fire Event Entry Source
Answer: A
NEW QUESTION 55
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