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NEW QUESTION 44
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account’s Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a file drop automation which includes an Import File Activity and triggered send.
- B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- C. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- D. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
Answer: B
Explanation:
Explanation
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
NEW QUESTION 45
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? (Choose three.)
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. How many messages should be included in each journey?
- C. How are subscribers identified in your web analytics?
- D. Should customers exit the journey when the goal is met?
- E. Should a single customer exist in multiple journeys at the same time?
Answer: A,C,E
NEW QUESTION 46
A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
* Payments.csv will be encrypted.
* Payments.csv will contain data from the previous week.
* Late payment notices will be sent each Monday at noon.
* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- D. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
Answer: A
NEW QUESTION 47
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