There will be no fashion customer who won’t want to shop online. Previously, high-end shoppers who bought shoes and goods from big fashion houses were believed to be displeased with technology-driven trends. In fact, brands will meet this demand and offer offline services. But times have changed, so have the consumer-buyer relationship. Today’s shoppers are ready to push “buy now” off their couches instead of shopping in the studio. And that’s our experience. With our design shoes online, brands can offer services to personalize their customers and design a pair of shoes from the comfort of their own home.
Shoe design software helps brands adopt digital technology:
There is currently a surplus of retail space and landlords are eager to fill their vacant units. In the online retail marketplace, Apparel Here in the US, UK and France, the amount of available retail space increased by 125 percent between June and August. It shows how many people are turning to digital technology and supporting luxury brands in times of crisis.
With the Dolce & Gabbana case in mind, when all of Italy was closed, the group researched and invested in resources to reach their audience with personalized messages that reminded them of past purchases and parties. They take orders based on previous collections and adapt new designs to the pandemic lifestyle.
Here are some ways brands can return their products to digital media:
• Reach Digitally Sensitive Markets
When digitization was first discussed among fashion gurus, it was ridiculed by many like-minded customers who would put weight on the technology. To their surprise, buyers not only welcomed the move after it was received in a messy manner, but they also demanded a lot more from it. Let’s take the case of Givenchy, which offers many digital innovations to its customers and is always finding innovative ways to present their new products. He also never gave up working with other giants. Recently Givenchy took the opportunity to show off an exclusive new partnership with Tiger Onitsuka sneakers during its run on the track. For the first time, the House of Givenchy is partnering with foreign sneaker manufacturers around the world. It is also a first for a Japanese company that has never worked with a luxury fashion house before.
• Combine Different Resources:
The combination of high touch, personalized messaging and digital selling enabled by platforms like WhatsApp and WeChat shows that the best luxury users are ready to shop online as long as they are adapted to them. While the collection still finds resonance, they will buy. Designing your own shoes online takes care of the design process as brands can offer customers customization solutions that allow them to make their own pairs of shoes. And with the help of our digital platforms and users, the log details have changed and we are moving towards the final payment.
Patterns made your way. Choose your base layer, then add an overlay to get one step closer to your next unique pair. Discover all the options of the Pattern Maker now at https://t.co/f5ezIocj5j pic.twitter.com/qyemt9oHEL
— Vans (@VANS_66) April 9, 2021
• Offers A Unique In-Store Customer Experience:
All fashion brands and especially shoe brands are successful in the market because they have developed or implemented technology that helps provide an unprecedented customer experience. For example, Puma, a leading sportswear company, has created a digital shop experience around the entire buying process: from taking over a product to interacting with it. As soon as the buyer removes the PUMA ONE or PUMA FUTURE from the loading wall, they receive the baggage information displayed on the screen above the wall. RFID (Radio Frequency Identification) technology recognizes the load you have loaded and displays special content.
• Create An Environmental Burden For Buyers:
No matter how successful you are in business, if you don’t pay attention to your customers and the outdoors, you will soon be crushed. Shoe brands should pay close attention to this industry as this is the most common use of leather. That’s why leading brands like Bobbies act responsibly. They value people and the environment and make shoes, give their customers daily attention, ecological approaches and sustainable materials to save the planet.
From the points above, one thing is clear: the more you prevent yourself from entering, the more you lose your audience. In these circumstances, the wise decision is to stick to this digital trend and embrace a new reality. Changes in the shoe industry for the better. A complete set of custom-made shoes from iDesigniBuy helps brands take advantage of new technological innovations while keeping their sales steady and smooth.
Contact us today!