Five ways in how Augmented Reality used in Marketing
The development of new technologies are growing in a rapid pace and these technologies emerged as a powerful tool in transforming the landscape of marketing. Augmented reality (AR) is one such technology that stand as a game changing technology, reshaping how brands engage with the customers.
AR integration into marketing campaigns has revolutionized consumer engagement, offering innovative and immersive experiences. The advertising of the future is AR marketing. You risk falling behind if your business plan doesn’t include AR marketing initiatives.
Sapizon is a AR app development company that integrates augmented reality in your business transformation journey.
What is AR marketing?
AR marketing refers to the use of augmented reality technology in advertising and promotional campaigns to engage consumers in immersive and interactive experiences. R merges digital information, such as graphics, audio, and other sensory enhancements, with the real-world environment, typically viewed through a smartphone, tablet, or AR-enabled device.
Brands use AR technology to develop creative campaigns that let customers engage with goods and services in a more personalized and interesting way. AR marketing campaigns can be implemented on several different platforms, including as websites, mobile apps, print materials, social media filters, in-store displays, and events.
5 ways in how AR is used in Marketing.
- Try before they buy
It has always been the desire of potential buyers to try things before buying them. Fitting rooms, cosmetic samples, car test drives, and a host of other related ideas attest to how successful this sales technique is. One of the newest trends in the retail sector is augmented shopping.
Prospective buyers can virtually try on apparel, makeup, and a variety of home goods without having to interact with them. This is made possible via augmented reality. To enable clients to try on or sample dozens or even hundreds of things in search of the one that best suits their needs, augmented reality (AR) eliminates the need for a sizable physical inventory.
- Enhance travel and assistance
Businesses can add a digital element to their physical locations and products by utilising augmented reality. Consumers can use a product or object’s scan to bring up AR experience that is designed to provide more details about the product or a different kind of brand-related experience.
AR is being applied across a wide range of sectors and industries. For example, StubHub, a ticketing company, developed an augmented reality software that let customers see a three-dimensional representation of the Super Bowl stadium. To select the ideal seat, fans could visualize the look the field from various seats.
- Upgrade promotional products
AR can improve branding materials like business cards and brochures by adding a virtual component. When customers use their mobile devices to scan printed papers, they can access a number of services that give them additional information and ways to get in touch with the business.
For example, when a user scans a brochure at the appropriate spot, a video that highlights a certain piece of the content will play, bringing some dynamic elements to the static text. Branding materials with augmented reality enhancements enable designers to integrate captivating virtual components in the text.
- AR Event Marketing
AR is increasingly used in events and activations. Marketers use AR to create interactive experiences at trade shows, product launches, or brand activations. This could include interactive displays, gamified experiences, or virtual tours, attracting attention and engaging attendees in memorable ways.
- AR in Print and Packaging
Printed materials and packaging are used by brands to include AR into their offerings. Using an AR-enabled app or QR code, customers can unlock behind-the-scenes videos, unique material, or interactive product aspects, making for a more engaging experience.
Conclusion
AR has emerged as the revolutionary force in marketing, providing companies with cutting-edge methods to interact with customers and produce memorable experiences. By integrating AR technology into their strategies, marketers can provide immersive, personalized, and interactive experiences that resonate with modern consumers. These experiences not only enhance brand visibility but also drive customer engagement, leading to increased brand loyalty and improved conversion rates.
Sapizon Technologies provides augmented reality development services for various industries. Our AR services boost your business in various ways.
