Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware.
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Google was founded in 1996 by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google is Alphabet’s leading subsidiary and will continue to be the umbrella company for Alphabet’s Internet interests. Sundar Pichai was appointed CEO of Google, replacing Larry Page who became the CEO of Alphabet.
The company’s rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google’s core search engine (Google Search). It offers services designed for work and productivity (Google Docs, Sheets, Slides, Drive, Hangouts), email (Gmail/Inbox), scheduling and time management (Calendar), cloud storage (Drive), social networking (Plus), instant messaging and video chat (Hangouts), language translation (Google Translate), mapping and navigation (Google Maps, Waze, Google Earth, Street View), video hosting (YouTube), note-taking (Keep), and photo organizing and editing (Google Photos). The company leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser. Google has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Nexus devices, and it released multiple hardware products in October 2016, including the Google Pixel smartphone, Google Home smart speaker, Google Wifi mesh wireless router, and Chromebook Pixel laptop. Google has also experimented with becoming an Internet carrier (Google Fiber, Project Fi, and Google Station).
Google.com is the most visited website in the world. Several other Google services also figure in the top 100 most visited websites, including YouTube and Blogger. Google is the most valuable brand in the world as of 2017, but has received significant criticism involving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality. Google’s mission statement is “to organize the world’s information and make it universally accessible and useful”. The company’s unofficial slogan “Don’t be evil” was removed from the corporate code of conduct around May 2018.
Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
There are a number of factors that influence a website’s ranking, including the quality of the content, the structure of the site, and the number of other websites linking to it. SEO can be used to improve all of these factors, and more.
When done correctly, SEO can result in a significant increase in website traffic. It can also lead to higher conversion rates, as people who find your site are more likely to be interested in what you have to offer.
If you’re interested in increasing your website’s traffic, then you should consider investing in SEO. However, it’s important to note that SEO is not a quick fix. It can take months or even years to see results.
SEO is an ongoing process, and it’s important to keep up with the latest trends and changes in the industry if you want to see results. There are a number of resources available to help you learn more about SEO, including books, online courses, and blog posts.
If you’re serious about increasing your website’s traffic, then investing in SEO is a wise choice. Just remember that it takes time and effort to see results.
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When it comes to SEO for ecommerce websites, there are a few key things to keep in mind in order to ensure that your site is optimized for search engines. Here is a quick checklist of some of the most important factors to consider:
1) Make sure your website is accessible to search engine bots. This means ensuring that your site is built using clean, well-structured code and that there are no barriers preventing bots from being able to access and index your content.
2) Use keyword-rich titles and descriptions for your products and pages. This will help ensure that your site comes up in relevant search results.
3) Optimize your images. Include relevant keywords in your image file names and alt text to help search engines index your images.
4) Use social media to promote your products and site. Share links to your content on social networking sites such as Twitter and Facebook.
5) Make sure your website is mobile-friendly. With more and more people using smartphones and tablets to browse the web, it’s important to make sure your site can be easily accessed and viewed on these devices.
By following these simple SEO tips, you can help improve your ecommerce website’s visibility and search engine ranking, leading to more traffic and sales.
This is just a basic checklist of some of the most important SEO considerations for ecommerce websites. For more detailed information on how to optimize your site for search engines, check out our blog post on the subject.
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