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NEW QUESTION 26
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.
- A. A 6% would include several countries whereas a 1% would only include one country.
- B. There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
- C. A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
- D. A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
Answer: C
Explanation:
Explanation
On a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach.
Regardless whether you use 1 or 10; you can select one or multiple countries.
NEW QUESTION 27
What are some of the benefits of using “Reach and Frequency” buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
- A. Predictability and control over reach and CPM.
- B. Define how much you want to spend each day.
- C. Predictability and control over frequency.
- D. Launch marketing campaigns to customer databases.
- E. Include Instagram as placement.
Answer: A,B,C,E
Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
NEW QUESTION 28
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook won’t spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
- B. Once you’ve spent a daily budget, delivery/spending stops for that ad set or campaign
- C. Facebook won’t spend more than 25% of your campaign lifetime budget
- D. Facebook won’t spend more than 125% of your account limit
- E. Facebook won’t spend more than 25% of your daily budget on a given day
Answer: A,E
Explanation:
* Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you’ve spent a lifetime budget, delivery/spending stops for that ad set or campaign.
* Daily budgets are averages and ongoing, but ultimately we won’t spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).
NEW QUESTION 29
You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.
- A. Video Engagement
- B. Brand Awareness Objective
- C. Video Views Objective
- D. Video Completion Objective
- E. Reach objective
Answer: C
Explanation:
Explanation
10-Second Video Views
The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
How It’s Calculated
The metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a
10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video’s full length.
CPVC – Cost per video completion
Cost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.
NEW QUESTION 30
What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.
- A. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
- B. Whether you use Facebook Manager or the Fan Page to run ads.
- C. Facebook Auction.
- D. Pacing system you set up.
Answer: A,C,D
Explanation:
Explanation
The Facebook main delivery system consists of three aspects:
* Auction: In the Facebook auction, you will be competing against thousands of advertisers worldwide.
They are all competing for one thing. End-users’ space on the News Feed, Messenger, Audience Network, Video Ads, and mobile apps. It’s just like a normal supply and demand function. The more advertisers competing for your time (demand), the more expensive it will become (supply). So the person willing to pay the most will get most impressions.
* Pacing System: Standard versus accelerated delivery makes a big difference in how your ads perform; especially in costs. Accelerated delivery will underperform your budget but allow you to spend your budget more quickly.
* Advertiser Controls: Obviously the size of your audience, budget, schedule, and type of ads will all affect the delivery of your ads.
Whenever you are running your campaigns, think of those three main areas with how they each will affect running your campaigns in the future.
NEW QUESTION 31
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