Exploring the Delicious World of Flavoured Milk Brands in India
Dairy product manufacturers have realized the importance of value addition. Value-added dairy has long been a neglected area. Having the appropriate dairy technologies stood in the way of the dairy product manufacturers. But, with advancements in packaging and pasteurization, the scope of value-added dairy products has expanded beyond imagination. One of the premium dairy products being made available by them today is flavored milk. It is interesting to know how flavored milk brands in India have gained a strong foothold in the market.
Taste & Variety
Dairy product companies offer a wide range of flavors such as chocolate, strawberry, vanilla, and others, which appeal to consumers who want to enjoy different tastes. They focus on creating unique flavor profiles and using high-quality ingredients to make their products stand out in the market. Because of the variety offered by these innovative read-to-drink milk products, they are gaining immense popularity among children as well as adults. According to a study, the market for flavored milk may outpace ready-to-drink plain milk. Flavoured milk accounts for around 40% of all new products introduced. The sales of the product are expected to increase in various institutions, including college, school, and hospital canteens owing to its high nutritional value and great taste, which, in turn, is expected to aid the overall growth in the dairy sector.
Convenience & Packaging
Advancement in packaging technology has made the consumption of ready-to-go drinks convenient. For the convenience of consumers, they are easy to store as well as carry. The sizes can also vary depending on the requirement of the user. Single-serve cartons are becoming popular among all sections of society. They also use attractive and innovative packaging designs to enhance the appeal of their products and differentiate them from competitors. Urban Indian consumers are opening up to value-added dairy because of its convenience. Flavoured milk is packaged in tetra pak, plastic bottles, glass bottles, and pouches.
- Tetra Pak, a type of aseptic packaging helps keep the product fresh for longer periods of time. These cartons are made from paperboard and are lined with a thin layer of aluminum and polyethylene to protect the milk from light, air, and bacteria.
- Plastic bottles made of polyethylene terephthalate are lightweight and easy to carry.
- Many outlets provide flavored milk in glass bottles as they are reusable and eco-friendly.
- For smaller, single-serving purposes, pouches are the best option
Growing Health Consciousness
Indians are realizing the importance the maintaining a healthy lifestyle. They are keen on cutting the consumption of carbonated drinks that are calorie-rich. Flavored milk offers them a convenient and healthy option for satisfying their sweet cravings without consuming high-calorie and unhealthy snacks. Many flavoured milk brands in India are offering innovative ready-to-drink options that are rich in essential nutrients such as protein, calcium, and vitamins. Dairy product manufacturers fortify these on-the-go products with calcium, vitamin A, and phosphorus. Apart from buttermilk, plain milk, and lassi, flavored milk is an attractive option that consumers.
Easy Availability
Many supermarkets, convenience stores, and online retailers now offer a wide range of flavored milk options, making it easier for consumers to access and purchase these products. While there are established dairy product manufacturers producing innovative flavored milk, the competition is becoming stiffer by the day. Conglomerates and MNCs are ready to capture the growing market in this segment. Realizing the ample opportunities that await a dairy manufacturer, flavoured milk brands in India have launched a range of flavoured milk. The increasing penetration of the key players and the launch of innovative flavors, with benefits like low sugar content, are expected to significantly contribute to the market growth.
Affordability
The affordability of flavoured milk brands in India can vary depending on several factors, such as the brand, the region, and the specific product. In general, flavoured milk tends to be more expensive than regular milk due to the added flavorings and ingredients. However, there are many affordable flavoured milk brands available in many regions that offer good value for money. This is especially true for regions that are known for high milk production capacity. The steady increase in disposable income and improvement in the living standards of people has increased the demand for on-the-go dairy products. They serve as a ready-made nutritious breakfast option.
Conclusion
Consumption of on-the-go products is increasing in the Indian market for the very reason that people want variety. The demand for fortified on-the-go dairy products is growing, with people becoming more health conscious. Flavoured milk is emerging as a popular option in India as the packaging is user-friendly. Therefore, the overall market for flavoured milk is expected to grow.
