Exploring Business Strategies and Revenue Generation Models in the Feminine Hygiene Products Market

ByFortune business

The global feminine hygiene products market size reached a value of USD 39.66 billion in 2022 and is anticipated to expand to USD 41.29 billion in 2023. Forecasts suggest that by 2030, this market will surge to USD 62.66 billion, with a projected Compound Annual Growth Rate (CAGR) of 6.1% during the forecast period.

In recent years, the demand for feminine hygiene products has experienced significant growth, driven by the increasing awareness among women regarding the importance of maintaining proper menstrual hygiene. Women living in rural areas often lack access to adequate menstrual hygiene products and receive insufficient education on their significance. This lack of awareness can lead to potential complications such as genital infections and infertility. These factors are expected to contribute positively to the growth of the feminine hygiene products market.

Fortune Business Insights™ displays this information in a report titled, “Feminine Hygiene Products Market, 2023-2030.”

List of Key Players Profiled in the Feminine Hygiene Products Market Report:

  • Procter & Gamble Company (U.S.)
  • Unicharm Corporation (Japan)
  • Essity AB (Sweden)
  • Kimberly-Clark Corporation (U.S.)
  • Ontex Group NV (Belgium)
  • Edgewell Personal Care (U.S.)
  • Maxim Hygiene (U.S.)
  • Hengan International Group (China)
  • TZMO SA (Poland)
  • Unilever Plc. (U.K.)

Report Coverage:

The research report offers an in-depth analysis of the industry and highlights prominent areas, such as distribution channels, competitive landscape, and key product types. The report also offers insights into the latest market trends and highlights key developments in the industry.

Drivers and Restraints:

Growing Menstrual Literacy Rate to Boost Market Growth

Feminine hygiene products play a vital role in helping women manage their period flow effectively. Nowadays, more women in the rural areas are receiving education on the importance of using products, such as menstrual cups, tampons, and sanitary pads, thereby boosting the menstrual literacy rate. Since there has been a commendable rise in the number of working women, the demand for these products has grown, thereby boosting the market growth.

However, low access of menstrual hygiene products in underdeveloped areas may hinder the market development.

COVID-19 Impact:

High Product Prices and Lack of Accessibility Slumped Market Growth During COVID-19 Pandemic

The COVID-19 pandemic had a massive impact on the income level of individuals, which ultimately affected their purchasing power. Since period products are highly priced, the demand for them decreased during this time. This factor negatively affected the feminine hygiene market during the outbreak period.

Segments:

Menstrual Care Products are Highly Used by Women to Effectively Manage Menstrual Cycle

Based on product type, the market is segmented into menstrual care products and cleaning & deodorizing products. The menstrual care products segment accounted for the largest feminine hygiene products market share as women use these products every month during their menstrual cycle.

Heavy Discounts and Bulk Purchases to Boost Customer Footfall at Hypermarkets/Supermarkets

In terms of distribution channel, the market is segmented into hypermarket/supermarket, convenience stores, drug stores, and others. The hypermarkets/supermarket segment holds a dominant position in the market as women buy their hygiene products in bulk at these stores since these shops offer heavy discounts on such products.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Regional Insights:

Asia Pacific Market to Grow Considerably with Better Awareness About Menstrual Hygiene

Asia Pacific is expected to dominate the global market as the region is witnessing a notable rise in hygiene awareness in countries such as India and China.

North America and Europe markets have shown tremendous growth due to factors such as higher income level of women, better sanitation practice, and greater awareness about menstrual hygiene.

Competitive Landscape:

Key Market Players to Develop Innovative Products to Cement their Market Positions

Companies, such as Unilever, Procter & Gamble, Kimberley Clark, and many local and startup companies, are leading the market growth as these players are developing easy-to-use and safer feminine hygiene products. These products are being made with softer materials to minimize the risk of rashes and allergies, which will help them consolidate their market positions.

Key Industry Development:

  • June 2021: Callaly, a British manufacturer of menstrual management products, partnered with Sustainable Materials Innovation Hub (SMI Hub) to produce sustainable materials for menstrual hygiene products.

Browse Detailed Summary of Research Report:

https://www.fortunebusinessinsights.com/feminine-hygiene-products-market-103530