Urbanisation and population density are advantageous for the LBE industry in Europe since they create a broad consumer base and act as entertainment centres. People sharing their LBE experiences on social media and being promoted by influencers to a large audience have had a big impact. The market is thriving as a result of the customer need for distinctive and memorable experiences as well as the shift towards experiential entertainment. Collaborations with intellectual property owners and a wider audience are attracted by the variety of LBE products. Government assistance and incentives, such as tax breaks, subsidies, and benevolent rules, further promote the expansion of the LBE industry.