Enhance your sales through professional IVR voice overs

ByVoyzapp

We all are familiar with the cordial voice that greets us when we call any company or organization. An IVR or Interactive Voice Response (IVR) is the first connection between any caller and the company and is an effective tool that can significantly reduce operational costs and increase efficiency within any company. An IVR prompts or instructs any caller to find the right response to an enquiry and the voice prompt either gets the callers to press a key on their phone or guides and converse with the callers till they land to the right department. Often overlooked as a simple tool, IVRs actually bring a lot to the table: 

  1. Increase first contact resolution as callers are always directed to the right department
  2. Increase the efficiency of the workforce and the company
  3. Reduce operational cost
  4. Portray professionalism
  5. Increase customer satisfaction and inturn, customer retention

Needless to say, ‘voice’ is an integral element of any IVR message. A caring, empathetic human voice at the business-end of the call engages customers a lot more as it adds a human connection and the customers feel valued. So, if you’re currently using a robotic IVR voice on your answering system, it might be time to reconsider. Using experienced and versatile voice actors can work wonders and improve the overall productivity of the workforce. Here are a few tips on what you should look out for when opting for professional IVR voice overs for your organization:

Assess your target audience 

Understanding your audience to know their preference and requirements is always the initial step for selecting the right IVR for your organization. This is especially important when you are catering to an audience that has a diverse anatomy. From demographics to age and gender, you need to weigh in every factor before selecting the voice artist for your IVR. To make things more relatable, consider the following

  1. Size of the market
  2. Age
  3. Gender
  4. Geographical location
  5. Latest trends

Opt for a female voice to create a relaxing and cordial image of the company. Similarly, for an elderly audience, you can opt for a low-pitched voice. Look for someone with a pleasant tone to give a soothing cadence to the overall IVR message.

Identify the purpose

Know the purpose that you are trying to achieve through the IVR incorporation. This will ultimately help you to select the voice artist who will cater to that purpose and bring results to your organization effectively. Go for a gentle and engaging voice if you want to simply hold callers on the line. Using an authoritative and capable voice can be of use when informing the customers regarding account updates or refunds.

Again, a female voice is best to announce announcements regarding any cancelations as they can calmly relay such information. It is always advised to not go overboard and hire a loud voice as it may impact the brand image negatively.

Hire professional voice artist

IVRs are frequently used for customer support calls when all of your customer service agents are busy and you need callers to stay on the line. These customers are often fed up, so you should use someone who’s able to calm them down. In this instance, consider choosing a voice actor with a pleasant and engaging tone that offers them assistance. Also while hiring the professional voice artists you must consider the following qualities:

  1. Select the artist who understands the context and intent behind doing the IVR recording
  2. The voice actor must have the right tone and consistency – the voice should not be too monotonous and should also not be too excited
  3. The pronunciation of every word and sentence must be clear
  4. The audio must have a high clarity for the customers to understand the message clearly
  5. The pacing should be maintained throughout the script

Hiring a professional and veteran voice talent is always recommended as it helps to enhance the overall quality of the voice over and sets the right tone for the IVR. Voyzapp is the largest online voice over marketplace in India, having a huge network of thousands of top voice artists who are experienced in various languages and genres. Whether you want a soothing IVR recording in Hindi or want to cater to the business overseas through English-USA voice overs, Voyzapp can help get the highest quality voice over recordings at a quick turnaround time!

Remember to assess the voice artists carefully by listening to their demo samples and selecting the voice that matches with the brand image. Afterall, choosing the IVR voice overs wisely will ultimately reflect the vibe of your company!