Email Verification: The Key to Better Email Marketing
Introduction
Email verification is a security feature that helps you identify who owns an email address. The more emails you send, the better chance there is that your recipients will be legitimate. But verifying every user is not practical for every organization. which emails are real? How can you make sure your email marketing lists are clean of fake accounts?
What is Email Verification?
Email verification is the process of confirming that a user’s email address is valid, and can be done by sending a link to the user, who must click on it to verify their address.
The most common way of doing this is through an automated service such as finder’s Verify Email Address feature Incoming Email Verification.
Why Should I Care About Email Verification?
Email verification is a great way to keep your marketing lists clean and avoid sending emails to people who don’t want to receive them. It also helps you avoid sending emails to people who don’t exist.
In addition, if someone on your list has previously unsubscribed from receiving future communications from you, it will be much easier for them to do so again now that they know they’ve been verified as an interested recipient.
How is Email Verification Done?
Email verification is done by sending a confirmation link to the email address. The user clicks on the link and confirms their email, which triggers an email to be sent back to your account. This can be done for both new subscribers and existing ones.
You’ll need to know how many emails have been sent from your company’s domain in order for it to be considered valid at all times. If there isn’t an accurate count of how many people have subscribed or unsubscribed from receiving future emails from you, then it could affect whether or not someone will open one of those messages if they receive another one within 24 hours of seeing that first one go out without being verified first.
The Benefits of Email Verification
Email verification is a great way to boost your email campaign’s deliverability, open rates, and clickthrough rates. It will also improve the brand reputation of your business and increase customer engagement with you as well.
Email verification can help you achieve these benefits:
- Increase Deliverability. When sending out emails, it’s important that people don’t think that you’re spamming them or trying to sell something. With email verification in place on your account, new subscribers will have the opportunity to confirm whether or not they want to receive more from you before they start receiving emails from other companies too. This means that fewer people are going through spam filters when opening up an inbox full of messages from different businesses asking them if they’d like more information about their product or service and those who do may be less likely than others to become annoyed by any unwanted messages cluttering up their inboxes.
Keep your Marketing Lists Clean from the Start
Keeping your marketing lists clean from the start is one of the most important things you can do to ensure that your email marketing strategy succeeds. Why? I’ll explain.
- A dirty list means that someone has unsubscribed or opted out of receiving emails from you in the past. This results in a higher percentage of people who will never open or click on an email because they’ve already rejected it. Plus, if a person doesn’t know how to access their account settings, they may not even realize they’re subscribed until months later when an important promotion arrives and sends them scrambling around trying to figure out what happened only then realizing it was because they didn’t want anything more from you.
- A clean list means everyone who’s currently signed up for something got at least one email from us. regardless of whether those emails were relevant or not. That way we know exactly who wants what from us and how well our campaigns are working.
Quality over quantity time it’s to verify your email marketing.
Email verification is a simple process that can help you get more engaged customers, reduce spam complaints and avoid fines from the CAN-SPAM Act.
It’s time to make email verification part of your email marketing strategy.
Conclusion
The email marketing world can be a confusing place, but there are many ways to improve your copy and make sure it’s targeted to the right audience. One of the most successful tactics is using email verification.
If you want to start improving your email marketing, then check out our other articles on how to do so by using this step-by-step guide.
