Electric Hair Brush Market Size, Analysis & Forecast 2030

The electric hair brush market size is projected to grow from US$ 714.06 million in 2022 to US$ 1,110.46 million by 2030; the market is expected to record a CAGR of 5.7% from 2022 to 2030.

Market Insights and Analyst View:

Increasing consumer preference for salon-style curling and hairstyling and surging number of campaigns on fashion style through social media platforms such as Instagram, YouTube, Facebook, and Pinterest are surging the market growth. In addition, the key players operating in the market are engaged in developing new products owing to the surging demand for technologically advanced products with features such as automatic shut-off, temperature control, and incorporation of smart connectivity through mobile applications, which drives the market.Growth Drivers and Challenges:

The electric hair brushes market is significantly growing with an upward trend. Manufacturers are investing significantly to launch innovative products to attract a large consumer base. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched “VHSB-03,” the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. It is the most advanced and latest addition to the company’s current range of hair straightening brushes with anti-frizz, anti-scald, teeth, ceramic coating, and thermo-protect technology.

Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. For instance, VEGA — one of the leading hair care appliances and beauty care accessories flagship brands based in India — has launched new campaigns promoting its 3-in-1 Hair Styler under the Personal Care Appliances category and hair brushes under the Beauty Care Accessories range, featuring their brand ambassador and Bollywood actress, Ananya Panday. Similarly, in February 2023, Koninklijke Philips N.V. showcased its hair straightening range with a new campaign, #YourHairYourWay, featuring Alia Bhatt, a famous Bollywood star. Thus, such celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes.

Electric hair brushes are one of the essential tools used for styling hair. However, heat damage caused by electric hair care appliances is a significant factor that negatively impacts the market growth. The heat generated by electric hair brushes causes gradual hair damage, such as dullness, increasing fizziness, and more split ends. Excessive usage of electric hair care products on hair makes them more prone to permanent damage. Straightening hair regularly can make hair lose moisture, which can permanently damage hair. Also, excessive use of hair straightening brushes and other appliances can lead to hair loss. Moreover, intense heat damage can lead to breakage if the issue is not recognized and addressed promptly. Consumers worldwide have become increasingly conscious about their hair health. Thus, the demand for electric hair brushes is decreasing, which can hamper the market growth.

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Report Segmentation and Scope:

The global electric hair brush market is segmented on the basis of product type, category, distribution channel, and geography. Based on product type, the electric hair brush market is segmented into round brush and flat brush. Based on category, the market is segmented into men, women, and unisex. Based on distribution channel, the electric hair brush market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The market, based on geography, is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America)