Egypt Online Learning Market Research Report — Ken Research
1. E-learning has become the best alternative to traditional education.
The biggest real drawbacks of traditional education are the high costs borne by students and their families, unlike e-learning, which is now almost completely free. Learners can start learning or studying wherever they want, and they need only a device and an Internet connection, In addition to being able to study many courses that are relevant to his field of specialization, e-learning is a great way for a full-time worker to learn the skills he needs to improve in his career. Moreover, online learning is the best way to keep the skills acquired by the individual up-to-date and constantly evolving. Multiple training courses are issued monthly via the Internet that is keen to provide the learner with the latest skills needed. Furthermore, the intrinsic characteristics of online mediums are the key motivational drivers for students to adopt online education.
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2. Egypt’s digital transformation is being aided by a growing number of paid subscriptions for online education companies.
While trying to adapt to the new situation, which is gradually changing the way to get entertainment and learn new skills, it is indicated that (81%) of consumers in Egypt view the quarantine period as a positive learning experience. Online education was highly favored by students during the pandemic. Moreover, students could attend lectures multiple times at their desired time. This has also enabled students to receive additional assistance from online academies if they miss a lecture or require help with understanding. Egypt’s digital transformation is being aided by a growing number of paid subscriptions for online education companies such as OTO courses, which nearly doubled its subscriber base during COVID-19. The online learning market is well-positioned to benefit from changing customer preferences.
3. Egypt’s government plays a key role in supporting private investments and promoting technology-related education
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While the Education 2.0 program was initially stagnant, the COVID-19 crisis has actually accelerated technological advances due to social distancing guidelines. Two companies, Promethean and the Egyptian Knowledge Bank, have also aided in digitizing education resources by respectively creating free online spaces to get educational content and providing educational technology to 26,000 classrooms. Additionally, in efforts to elevate the public education system to international standards, the government has worked with the US Agency for International Development (USAID) and other international organizations to provide a growing number of opportunities for students in science, technology, engineering and mathematics (STEM).
4. Access to free content on the platform to provide an experience is driving the adoption of the freemium model
Access to free content on the platform to provide an experience is driving the adoption of the freemium model, resulting in a rise in paid subscriptions among players. The access to free content on the platform to provide an experience is driving the adoption of the freemium model, resulting in a rise in paid subscriptions among players. The platforms majorly focus on creating a large learner base and brand awareness in a short period of time. Moreover, 90-95% of the content on the platform is available for free access.
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