Egypt Fitness Services Industry Research Report — Ken Research
1. Fitness Equipment Industry in Egypt expanded with a CAGR of 9.12% to more than USD ~50 Mn. in 2021; further expected to be valued at nearly USD ~80 Mn. by 2026.
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The shift in preference towards availing fitness services at the comfort of home followed by the advent of COVID-19, is contributing in the increased demand of fitness equipment suitable for home and residential purposes. Some new tech-enabled high-end fitness offerings, usually backed by strong social media credentials and cult following along with budget fitness chains are expanding in Egypt. Moreover, Increasing equipment and facility spaces in fitness clubs, such as hot yoga studios, high altitude training rooms, metabolic testing equipment and day spas are gaining popularity among the consumers, ultimately, making the market grow.
2. Revenue generated through the sales of fitness equipment in commercial fitness centres and health clubs accounted for the highest market share of nearly ~60% in 2021.
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Currently, the fitness industry in Egypt is still in a growth stage and traditional gyms tend to offer homogenous products focusing on providing strength training and HIIT.
Majority of the commercial fitness centres in Egypt are clustered in prime locations near Cairo and Alexandria (or particularly the north east part of the country) as an increasing number of Baby Boomers are driving gym memberships as an active subscriber base in such locations. In addition to this, the international hotel brands such as Radisson and Hilton have a strong presence in Egypt and have expanded their footprint furthermore in the region by providing sauna, swimming and gym facilities, thereby increasing the number of establishments. Majority of the hotel based fitness centers are clustered in prime locations of four key cities in Egypt, namely Cairo, Alexandria, Hurghada, and Sharm El Shiekh.
3. Demand for fitness centers in Egypt is mostly driven by high Obese and obesity rate, boost in personal trainer requirement and focus on targeting mass market.
Over a third of adults in Egypt are obese which is one of the highest rates in the world. Overweight and obesity among school children constitutes an emerging concern and has increased from 15% in 2010 to nearly 25% in 2020. In addition to this, higher demand has been observed among people for private training session and yoga session at their homes from certified professional trainers working as freelancers. Currently, most fitness brands in Egypt are positioned towards the mid-to-low end of the market, targeting the mass public. A number of boutique fitness centers have sprung but demand for budget fitness centers are on the rise. In recent years, various sport clubs and groups have emerged facilitating major sporting events like Cairo Marathon and Maadi Runners. All together these factors working as key growth drivers in the Egypt Fitness Market.
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