Effective Ways to Attract More Customers to Your Startup
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Here you are. You’ve had a great business idea, defied all the odds, and finally established your own startup. Congratulations! But did you know that there’s nothing like a product that will sell itself? You might think that you’ve got past the most challenging part, but getting your first customers is just the beginning. Your product may be the best in the market, but if no one is paying for it, it will be dead within no time, and so is your new business. So what tricks should you use to attract customers to your new business? Read on this article to discover some suggestions.
Differentiate
Customers are always looking for new products or products with new features. It’s why differentiating your products from competitors will help attract more clients to your new startup. You can begin by adding new features to your products in a fantastic way to set yourself apart. For instance, if you’re in the picture industry, differentiating your pictures with SEG frames will give clients new experiences, which builds customer loyalty. Remember, happy customers are more likely to refer you to their friends and relatives.
Give Something of Value for Free
Everyone loves to get things for free, and giving away something of value is a perfect way to attract customers to your new startup. For example, you can start by offering a free beta version to a select group of potential prospects. The group will provide feedback about the product and serve as a reference for more customers.
Another option is to give users a free trial, especially if you deal with virtual products. Why? Would a potential client pay for a software product they have never tried? Most probably not. Another secret is to offer a freemium option where you allow customers to use a part of a product for free. Once they’ve used your products, they are more likely to become loyal customers and refer you to their friends.
Work with Influencers
Influencer and affiliate marketing is another effective way to attract more customers to your new business. It involves paying someone who has a significant online following to endorse and promote your products. The influencers can also post links to your products on their blogs or other media platforms where potential clients will learn about you and your products.
Referrals
One of the easiest ways to attract more customers to your newly established firm is asking those you know for referrals. Reach out to your friends, former employees, school and college mates, acquaintances, non-profit organizations and even other businesses with customers that might require your services. Let them know that you are now in business and ask them if they can use your products or suggest people who need what you sell. This might seem very easy, but it has been proven to work.
Sponsor an Event
Sponsoring a local event is another hack you can use to attract more customers to your startup. Here, you’ll have to pay event planners a small fee to become a sponsor and promote your business with banners, signs, stationary, booths and other marketing materials during the event. Remember, for your startup to gain more customers, you should only sponsor events relevant to what you offer. For example, sponsoring cybersecurity and other information technology events would work out best if you deal with anti-malware software.
Send Emails
Email marketing is another essential strategy for attracting more customers to your new business with little or no costs. Once you have an email address of a potential client, send them an email informing them about your products and what they should expect from you. The secret here is to diversify your emails with non-commercial content like how-to articles, guides and videos, as only sending advertorial emails will make prospects opt-out.
Start a Blog
Blogging is a powerful tool that can help your startup attract more customers and get the exposure it wants. With a blog, you can position your new firm as a leading source while at the same time attracting organic search to your website. The key to creating an effective blog is publishing content that your target customers want to read. If it’s worth reading, search engines will rank your blog at the top of search results, attracting more visitors and translating to more customers.
Network
Team up with other entrepreneurs whose products and services are complementary rather than competitive with yours and enquire about connecting you with potential customers. For instance, if you’re starting a cleaning company, see if local lawn care firms know of any clients whose environments are shabby and ask for a referral.
Conclusion
The bottom line is, don’t let your new business’s market share slip to competitors. Be creative and follow the above tips to promote and market your business to attract more customers, resulting in more sales and profits.
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