SEO (Search Engine Optimisation) is a strategy used to boost the visibility of a website or business online. However, for ecommerce websites, the approach is a bit different from that of traditional websites. To boost the visibility and sales of an ecommerce business, you would need a proper strategy made for ecommerce websites.
In this blog, we are going to explain how ecommerce SEO is different from normal SEO. So, before you hire an ecommerce SEO agency in India for your ecommerce website, go through this blog to understand the key differences between ecommerce and normal SEO.
Target User Base
Ecommerce SEO
It is specifically tailored to reach potential buyers who are searching for products or services. Ecommerce SEO aims to capture high-intent searches and convert them to sales.
Normal SEO
The goal of Normal SEO is to attract an audience that is interested in a website’s content or services. It is more focused on providing valuable information to users.
Keyword Strategy
Ecommerce SEO
The keyword strategy used by an ecommerce SEO service agency in India is more focused on product-specific keywords to target potential customers.
Normal SEO
In normal SEO, the keywords are more informational and research-oriented. The main aim is to drive engagement through blogs, guides, and articles.
Content Strategy
Ecommerce SEO
The content strategy in ecommerce SEO includes optimising product pages, category pages, visual content, and customer reviews.
Normal SEO
The content strategy in normal SEO focuses on creating blog posts, guides, articles, and other types of content to boost engagement and retain visitors.
Technical SEO
Ecommerce SEO
Ecommerce SEO emphasises optimising the site architecture, structure of the product pages, schema markup, snippets, site speed, and mobile friendliness.
Normal SEO
Normal SEO focuses on improving the website performance and adding blog/article schema, author schema, and FAQ schema.
Conclusion
Knowing the difference between ecommerce and traditional SEO practices will allow you to properly understand how ecommerce SEO will help you boost your business. You can hire a top SEO company in Ahmedabad to implement the necessary SEO strategy for your ecommerce website and improve your visibility and sales.