Easy Steps to Optimize Amazon PPC Campaigns

ByMatt John

Amazon PPC campaigns are unpredictable and can result in poor results. A fully optimized PPC campaign can give you a significant boost in sales for a low price.

Amazon PPC is not a quick way to make your brand stand out from the rest. However, there are some reliable strategies that you can use to help. Although it takes time to improve your strategies, this article will help you create more effective strategies to generate sustainable sales via Amazon PPC campaigns.

What Is the Best Way to Advertise on Amazon?

Your success is dependent on your product quality, but search results are equally important to your Amazon sales. Your conversion rate will increase when your products appear in search results for the right keywords.

How to Optimize Amazon PPC Campaigns for Negative Keywords

Conversely, if you show up for the wrong keywords, conversions will be lower, which can lead to higher sales costs. It is a great way to create more efficient campaigns by regularly analyzing keyword results and making adjustments as necessary. Spending on negative keywords can be reduced by either blocking them completely or decreasing your bid.

Check Out Your Competitors

It is impossible to predict all keywords that your audience will use. Competitor research is a great place to start if you are looking for ways to optimize Amazon PPC campaigns. You can gain insight from the successes of your competitors and identify potential blind spots.

Search tools have become more flexible and powerful than ever. This gives Amazon vendors the tools to monitor other businesses. Search engine software automates competition research and makes it simple to find relevant information.

To do things like

  • Find relevant data. You can find relevant keywords under the Advertising Reports tab of your Seller Central. It is possible to see the performance of specific keywords over a 60-day span.

  • You can search for your competitors. Enter keywords that are relevant to your product. Look at what your competition is doing, and then use that information for a well-rounded PPC strategy.

Create Structured Campaigns

You may have multiple PPC campaigns running simultaneously if you sell multiple products. You need to be organized so that you can monitor performance and optimize as needed.

We recommend that you organize your campaigns using these:

  • Category. This is a great way to cover multiple product types in a larger campaign.

  • Brand. Position your campaigns to capitalize on popular brands if you sell branded products.

  • Popularity. Popularity.

Your campaigns will be consistent if you place your products in defined categories. This will allow you to develop repeatable processes for Amazon PPC campaigns.

Take Advantage of Automation

Although you have more control over your campaigns, it takes more time. You should consider the opportunity cost. Even if you get slightly better results, allocating more resources for your Amazon PPC campaigns might not be the best option.

Amazon’s automated campaigns are a great tool to test and identify potential keywords. This data can be used to verify which keywords are volume- and convert-friendly, and are worth considering for your strategy.

We recommend:

  • You can create an automated campaign and compare it to a manual one.

  • Keep an eye out for the results in Seller Central’s “Search Term Report”. You can add high-performing keywords to manual campaigns and adjust your bidding accordingly.

This applies to both Amazon’s native automation tools as well as third-party software that augments Amazon’s features. PPC marketing is a waste of time and money that will leave you with less resources to invest in other areas of your business.

Minimize Your ACoS

Amazon provides a number of metrics that can be used to assist marketers in understanding their results. The most important is the average cost of sales (ACoS). This is the ratio of advertising costs to sales. It is calculated by subtracting the former from the latter. An example of this would be spending 50 cents on every dollar in sales, which would give you an ACoS equal to 50%.

How do you organize Amazon PPC campaigns around ACoS This metric provides crucial information about your marketing ROI and is a great metric to use when comparing keywords. ACoS is a particularly important statistic for PPC campaigns.

Optimize at Least Once a Week

Amazon sellers are always looking for ways to be ahead of their competitors. However, the truth is that gradual changes are more valuable than large-scale, immediate changes.

PPC campaigns change constantly. It is important to understand how to optimize Amazon PPC campaigns over time.

You can keep track of your campaigns each week and avoid making the same mistakes again. Do not worry about perfectionating your approach in one go.

Instead, you might try these:

  • You can’t reach your goals if you filter out the wrong keywords.

  • You can track your KPIs to help you make informed decisions.

  • You can track your PPC spending based on product performance.

  • You can test different keywords and copy with A/B testing.