E-commerce: 4 optimizations for the homepage of your site
Content above the waterline that inspires action
The waterline is a virtual line below which the content of a web page no longer appears on the screen. What’s above is what visitors see, without scrolling down the page.
When choosing what to display in this area it is important to identify the actions you would like the visitor to take when they first land on your site, what information they would need as a priority, and how. you could make it easier for him to make his decision.
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Use a catchy headline, a persuasive caption, and engaging visuals to retain visitors longer and let them familiarize themselves with your brand.
The action should be obvious, don’t present too much detail so that your visitors can clearly identify your commitment-to-action or “call-to-action” buttons and your page information.
Fluid and intuitive navigation
To be intuitive, navigation on a web page must be minimalist. This might seem contradictory when you know that you have to accommodate several types of visitors. But the concept takes on meaning when we see the speed with which Internet users today jump from one page to another on the Net.
The navigation menu should be simplified as much as possible. It must prioritize the navigation paths that interest a majority of visitors.
Menus with a high number of navigation tabs can mentally strain and confuse visitors, sometimes even causing them to leave the site or follow an irrelevant navigation path. The goal is not to lose your visitors. A good user experience practice is to rank your tabs in your menu in order of importance, left to right, starting with the most important pages on the left.
If you have a high number of categories and products, highlight only the most attractive choices in the homepage navigation, and use a drop-down menu to create a sub-navigation .
Optimize your site on mobile
Nowadays more and more people are connecting and shopping via their phone. Every decision about the design of your homepage should take mobile users into account.
It therefore becomes essential to simplify the home page and its navigation as much as possible to guide users as well as possible by allowing them to easily access the different parts of your site. This approach will prevent the loss of your visitors and optimize your bounce rate.
You can test the mobile version of your site at via https://search.google.com/test/mobile-friendly .
By using all these optimizations you will certainly get a home page that will engage the user to go further and visit your store.
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However, the ultimate goal of e-commerce is to achieve the best possible conversion rate (turning your site visitors into buyers on your site).
You must then know and apply the best e-commerce optimization practices to boost your conversion rate and bring it to success.
Semergi is a CRO (Conversion Rate Optimization) agency, a premium partner of Napollo which helps e-commerce players to optimize their site and maximize their conversion rate, in particular through neuromarketing.
Semergi is the solution for optimizing the Conversion Rate or “CRO” (Conversion Rate Optimization) of an e-commerce site for:
Lower the bounce rate of Landing pages
Increase the volume of conversions
Lower cost (SEM) per conversion
Maximize the ROI of paid link campaigns
Increase the average basket and purchase recurrence