The major factor that can help in the growth of your Shopify store is high traffic. An increase in the number of visitors means an increase in potential customers. So, how can you have more leads on your website?

The answer is search engine optimization. By implementing SEO, you can increase the visibility of your business on SERPs like Google or Bing. Increased visibility means that your site will attract more leads.

If you have the goal of maximizing your business’s profits, then you are in the right place. Here, we are going to discuss the latest SEO strategies that can help you drive more traffic to your website. So keep reading further to learn more.

Top 6 SEO Strategies For Your Shopify Store

• Voice Search Optimization

The emergence of voice assistants like Siri and Alexa has brought about a major change in how audiences do searches. Nowadays, many users prefer voice searches where they don’t have to type their query. So, it is crucial for you to implement voice search optimization. You can do so by searching for long-tail keywords, writing concise product descriptions, and building pages that answer FAQ questions.

• Content Quality

AI has become a medium for finding information for new content. Also, it helps identify any shortcomings in the content. However, the overuse of artificial intelligence in writing has led to many blog posts and articles that are generic, and SERP does not rank them at a higher level. Search engine pages like Google appreciate websites that deliver high-quality and authentic content. So, it is important to limit the use of AI and rely more on creativity when creating content.

• Website Structure

The structure of your website refers to how the pages are organized and interconnected. A good site architecture helps users navigate your website better. Furthermore, the SERPs can index your site properly. Content that is topically grouped together, strategically using internal links, and having an easy-to-follow navigation menu results in a good site structure.

• Mobile-friendliness

Most of the traffic you can get is from mobile these days, so it is crucial that you make your website mobile-friendly. The key factors that contribute to the mobile-friendliness of the website include developing a responsive layout, improving the speed of the website, compressing images, and using simple web design.

• Optimise Title Tag Meta Descriptions

A title tag is an HTML code that allows you to give a web page a title. It provides an idea of what content users can find by clicking on the page. It is essential to use a keyword in the title tag. However, it is equally important not to overstuff the title tag with keywords, as it may not look attractive. Also, try to keep the character length between 50-60 characters. Meta description, on the other hand, refers to a short summary that users come across instantly, which tells them about a page. The description written should be unique and successfully describe the contents of the page. Make sure to keep the summary short, concise and accurate.

• Site Speed

A website that loads slowly is prone to high bounce-off rates. To ensure that a user stays at your site for a long time, you need to make loading time faster. First, you need to select the right theme to increase the loading time. It is preferable to select a minimalistic design as it loads faster. Next, you will have many Shopify features in the theme. Turning off the features that you may not need will help increase the speed. Furthermore, make sure that you don\'t overuse popups. Sure, the popups can help engage first-time visitors. However, too many popups may slow down the website\'s speed. So, it is best to keep them at a minimum.

Conclusion

By following the above-mentioned tips, you can improve your website\'s performance. However, if you find implementing SEO strategies difficult, then don\'t worry. You can get the help of professionals to optimize your website. One such company in India that can help you drive more traffic to the site is GigSoft Pro. They are the best SEO and ios app development company in India that you can rely upon. So visit their website for more information.