Do’s and Don’ts of Bulk SMS Broadcasting
Bulk SMS marketing is the best marketing tool your business can have for communicating with your leads and customers in a quick, affordable, and well-organized way. Today, the world has more than 6 billion mobile users which means bulk SMS marketing has a great future as it can target a wide mobile user audience.
Bulk SMS marketing not only engages customers but also can help businesses gain customer loyalty. A majority of the SMS broadcasted are opened and read within a few minutes and those having any offers or discounts appeal the most. Bulk SMS marketing is effortless and like any marketing strategy, it has its do’s and don’ts which are described here.
5 DO’s of Bulk SMS Service
1. CTA
The character limit within SMS messages for bulk SMS marketing is very short which is about 150 to 160 characters. To make your SMS messages more structured, you need to use the “5 W’s and one H” of journalism – Who, What, Where, When, Why & How. The last two questions can be the best CTA in the making as your customers need this information within the SMS broadcast to them.
2. Keep It Short and Simple
As mentioned above, bulk SMS marketing campaigns are a short form of text message, you need to keep your SMS campaign message short and simple. This will not only attract the attention of your leads but also help them understand the message and take action.
3. Catchy Start
Your bulk SMS marketing campaigns must have a catchy start that will not only attract the reader’s attention but also compel them to take some action. For example, catchy attention-grabbing keywords like ALERT, SALE, NEWS, and SPECIAL OFFER are some of the words that must be included at the start of your bulk SMS marketing campaigns.
4. Offer Rewards
Since bulk SMS marketing campaigns are TRAI rules and regulations based, you need to ensure that the target audience that receives the campaigns are kept happy by offering rewards, loyalty programs, discounts, special offers, etc.
- Schedule SMS at the appropriate time
Bulk SMS marketing campaigns need to be scheduled at the right time. Broadcasting bulk SMS marketing campaigns at the wrong tie can irritate your customers who might delete the message or discontinue your services. For example, do not send bulk SMS marketing campaigns in the early wee hours of the morning or late at night that might disturb your customers.
5 Don’ts of Bulk SMS Service
1. Don’t Spam
If timing or scheduling of bulk SMS marketing campaigns is important so is the frequency or amount of bulk SMS marketing campaigns sent to each customer. Remember not to spam the inbox of your customers or bombard them with just too many messages, lest it might again irritate your customers who might just delete the messages or discontinue your services or they may as well request for a DND.
2. Keep the Text Professional
While broadcasting bulk SMS marketing campaigns, remember to avoid slang language and emojis that might look too unprofessional. It is always better to keep the text message in a more professional manner that will be liked by customers at large instantly than irk them. Moreover, keeping the text message professional reflects your brand image.
3. A Clear Call-to-Action
A CTA must have clear, simple, and accurate information that can guide your leads and customers well. If the CTA is confusing, your leads would not be able to take any action. This means that your bulk SMS marketing campaigns would simply go for a toss! Isn’t it a waste of effort, time, and money?
- Keep it Personal with a Dash of Human Touch
Your leads and customers are already subscribed to other bulk SMS marketing campaigns that convey your competitor’s products and services So to beat the competition and to attract the first attention of your leads and customers, make sure the text messages of your bulk SMS marketing campaigns have a personal human touch added to it with the right kind of greeting. It is not always about selling your products and services directly.
5. Introduce your business
Last but not least don’t that you need to keep in mind are not introducing your business to your leads and prospects well. Without a proper introduction about your business, your bulk SMS marketing campaign recipients would be unsure about your brand and would not take any further action even if they wanted to. Introducing your business not only makes your bulk SMS marketing campaigns engaging but also relevant enough to not be deleted or considered spam.
Conclusion
Broadcasting bulk SMS marketing campaigns is not a cakewalk. Neither is it giving you all the freedom. There are a set of rules and regulations that need to be followed meticulously and religiously. That said, bulk SMS marketing campaigns are the cheapest form of marketing strategy your business can employ to reach your customers. All your business needs is the right bulk SMS service provider like Office24by7 technologies. We are a class apart from all the other bulk SMS providers and we can be contacted at 7097171717 or through email at sales@office24by7.com.
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