Donor Management Software For Peer-To-Peer Fundraising

Are you looking to increase peer-to-peer fundraising for your non-profit organization? Then you are certainly not the only organization to do so. Peer-to-peer fundraising can have a tremendous effect on your total fundraising activities.

Donor Management Software for Peer-to-Peer Fundraising

Finding software that works for your organization is so crucial to its success. It is certainly not easy to find one. Good donor management software can really help in a lot of things and it can raise the success level of the total funds you can collect.

Here are things you must look for in the software you choose for this kind of fundraising:

• Big Data Analysis: You are going to get a lot of data when it comes to fundraising. Data regarding how many donors contributed and how much money they contributed are usually found but there will be a lot of it. That is why software that analyses the data and comes up with trends that should be studied for better fundraising is necessary. You must choose software that does this and more.
• Donor Management: The software should also be able to manage donors and do a lot of things that were previously done by human beings. Donor management can include helping donors find easy ways to donate money. It should help donors find the donor payment page easily. It should provide several user-friendly navigations on the website for donors so that they can do what they want effectively.
• Team Pages: This kind of software must also help donors raise funds from their peers. For instance, a big corporate manager may have lots of people in his network whom he can count on to make donations to his favorite non-profit. With peer-to-peer fundraising, it is important to get a team together for donating. Team pages in the software make it easy to do so and allow donors to add their own peers so that they can make donations to the non-profit organization.
• More Empowerment: In every aspect of life, most people would like to be empowered. The same goes for donations to non-profit organizations as well. It is important to make the donors feel empowered and able to make their own decisions. That is what good software should enable one to do.

Is Peer-to-Peer Fundraising and Crowdfunding the Same?

No, they are not the same at all. They are very different from each other.

Crowdfunding is a method that is employed to bring a lot of people together and donate within a specific period to help meet the overall fundraising goal of a particular cause, organization, or individual. For example, a religious organization may want help with an event and have a crowdfunding page in which donors can come together. It will usually need a website with a call for action asking people to donate to it.

Peer-to-peer fundraising is a lot like crowdfunding though it is done on a larger scale. It is usually a mass of many crowdfunding campaigns going on to meet the needs of the original fundraising goals of a non-profit organization. It can reach different networks and can be a tremendous way for a non-profit organization to raise funds for a cause.

Real Benefits of Peer-to-Peer Fundraising

There are a lot of benefits of peer-to-peer fundraising that are worth every ounce of effort that goes into it for a non-profit organization. Let’s talk about the most important ones:

• Impact: The level of impact that such fundraising brings about is huge. It is certainly heartening to see so many people coming together for a worthy cause. Donors use their own networks to bring together lots of new people and show them a way to donate to a cause. Since most people have their own social and professional networks, giving them tools like donor management software to actually participate in fundraising activities is certainly a good thing.
• Brand Awareness: Even non-profit organizations have brands of their own. The more people are aware of a non-profit organization, the more likely they are to come forward and make a donation, right? Peer-to-peer fundraising allows donors to reach out to their own social and professional networks and tell people about the particular organization and what cause it works for. This leads to more people talking about the non-profit and raising brand awareness.
• Easier to Meet Revenue Goal: Every non-profit organization will have a certain goal when it comes to its fundraising activities. With this kind of fundraising, more people will donate, and it will be easier to meet revenue goals.
• Get New Donors: Non-profit database software allows a non-profit organization to get more donors. As existing donors introduce the non-profit to their peers, chances of getting more new donors increase which is great from the revenue standpoint.

The thing is that, when it comes to peer-to-peer fundraising, a non-profit utilizes things it already possesses, people’s passion and involvement. It is not difficult to get started as long as you know how to do it.

Starting a Peer-to-Peer Fundraising Campaign for a Non-Profit

If you have got the task of raising money for a non-profit organization, it is up to you to find new ways to make it happen. If you have arrived at the thought of going forward with peer-to-peer activity, here are some tips for you to make that happen.

1. Do Your Homework

The first thing to do is to do the homework. What is the event that you are planning? Who is going to lead it? Are there going to be volunteers involved? If yes, where are you going to get volunteers?

When you make sure that all these and more things are already decided, there is a lot less stress involved for you and everybody else who is involved. It is extremely important during this phase to be mindful of the kind of fundraising the non-profit organization does throughout the year. When you think ahead, chances are that you will have the time to inform potential and existing donors about the activity you are planning.

2. Good Software is the Key

Non-profit database software is the key to a good peer-to-peer fundraising activity. No matter what your cause is or how much money you want to raise, having software matters a lot. It gives you the flexibility to be creative and helps your donors do more. It should let donors make team pages that they can handle so that more donors can come forward. Good software empowers donors to do more for a fundraising campaign and helps them to reach their networks.

3. Engaging Donors and Volunteers

It is so important to start engaging donors from the word go. Be it sending leaflets or emails with information, or allowing questions to be asked, it is crucial to engage donors and volunteers. It is absolutely essential to take out the time and put in the effort to train fundraising participants. This reduces the chances of confusion later on and helps people come together for a worthy purpose.

4. Reminders of the Goal

For a peer-to-peer fundraising campaign to be really successful, it is important to put in reminders of what the goal is. It can be a particular sum of money that needs to be reached in fundraising efforts. 

This keeps donors and volunteers active and interested to achieve that goal. It can be handouts and speeches; whatever it takes to put the thought in people’s minds. There are multiple ways this can be done to remind people of the goal and mission of the non-profit organization.

Now that you see how crucial peer-to-peer fundraising can be for donation efforts, it is necessary to go ahead and get the right software to get started. It does not have to be hard with the right kind of software because it can make fundraising activities fun and excite for donors and volunteers.