Does My Web Hosting Location Really Matter?

If you want to publish your website on the Internet, you need web hosting. As a hosting provider, we at Navicosoft provide a technical infrastructure that you can use to upload your content (websites, images, videos) to our data centers. These have the web hosting location Australia, are switched on continuously and connected to the Internet. This allows a website to be accessed permanently on the Internet.

Why Your Web Hosting Location Matters

There are many hosting providers who offer a wide variety of other services (domain registration, virtual servers, website construction kits) in addition to classic web and e-mail hosting. It is only logical that all applicants in the market advertise powerful servers and low downtime, because in the end what matters is that the website loads quickly and reliably. Of course, we at Navicosoft, the Fastest Web Hosting in Australia, do that too. However, what we at Navicosoft also value is locality.

But wait a minute: locality? We’re on the global web – does it really matter where I host my website? Does Web Hosting Location Matter?

The answer is yes, and we have formulated a few arguments for you below that speak in favor of hosting with a local provider.

Faster loading times

The Internet is ultimately a network of computers and cables. The shorter the cable connection between the computers, the faster the transmission. This makes little difference in a house or in a city – but if the other end is on the other side of the world, it can well result in the website loading a few seconds longer. This means that your website will load faster for the visitor if the server is closer to the user.

In general, it is said that visitors leave a website after 3 seconds on average if it has not loaded by then. This means that these visitors will leave your website without ever looking at it.

You should place your website as close as possible to where your users or customer base are physically located. If your customers are mainly Australians, it makes sense to locate your hosting in the Australians area where Navicosoft is proving Web Hosting Services in Melbourne. If you want to address Americans, American hosting is worthwhile.

Data security and OAIC compliance

Another factor is data security. If you host a website on a server in a specific country, the information security rules and regulations of that country also apply. Local legislation may allow government agencies to access your server and monitor information about the website you host.

In addition, in Australia there is the Office of the Australian Information Commissioner (OAIC), in which rules for the processing of personal data are standardized throughout Australia. It is definitely worthwhile if your hosting provider is familiar with the legal framework of the OAIC.

Greater Security For You

Not only your users, but also you yourself will benefit from more security if you choose a hosting partner that you know and that speaks your language.

Unfortunately, it has become common in the web hosting and domain industry for numerous scammers to use public databases to sniff out email addresses and send them phishing messages. We have summarized for you in our FAQ portal what exactly phishing means and how you can protect yourself against it.

A very common phishing email, where online scammers impersonate Navicosoft, the Best Web Hosting Company in Melbourne, or another web host, is a Domain Renewal Notice . This says your domain is about to expire and you need to transfer money to a specific account. Of course, there is no direct way to completely eliminate these third-party emails—this part of online crime is a ubiquitous part of the Internet. The only way to prevent phishing is to raise awareness and specifically block the sender.

With a local provider, however, it is easier for you to recognize which e-mails actually come from the hosting provider and which ones seem rather strange, have been translated incorrectly or are sent in a different language. You’ll have a better sense of what your provider would and wouldn’t ship.

Security

A Support That Speaks Your Language

Most providers advertise with strong servers and good accessibility – this is common in our industry and a good thing. In addition, like many other providers, we operate a detailed FAQ portal in which we answer frequently asked questions and provide instructions and explanations of terms. But sometimes the website breaks down, a feature no longer works as intended, or you simply need advice from a human being.

In such a case, a support request can be either very helpful or infinitely frustrating. The main cause of friction is when the support agent doesn’t understand your question correctly or answers a completely different one. Then after hanging up or reading the answer, an uncomfortable feeling remains: Is he doing it the way I imagine it? Has the billing problem really been resolved now? If you are looking for Web Hosting Services in Melbourne, Navicosoft is the ultimate solution.

That’s why we think it’s important that your support also speaks your language – preferably at native language level.

Host Locally, Be Accessible Worldwide

Besides the above tips, there are also indications that the regional factor might reflect in search engine rankings as well. If you are using a web hosting location outside of Australia and running SEO strategies targeting Vienna for example, the effectiveness might decrease. However, the intelligent behavior of the Google algorithms is not always fully known, which is why the thesis should be treated with caution.

Nevertheless, our conclusion remains: It doesn’t matter where you host – quite the opposite.  It is important that you pay attention to where your users are and make a decision accordingly. The combination of legal protection, higher security, better loading times and support that you can communicate with well: We consider all of these to be strong arguments against a cheap provider from a distant region and for a local provider with high quality standards – such as Navicosoft.