Do You Really Need To Apply for the UAE Influencer License?
The world has drastically moved into a digital phase. Everywhere we see, people are consuming content from online platforms. In this era of social media, making a career as a social media influencer is a lucrative choice. But, have you ever considered becoming an influencer in the UAE and getting an influencer license Dubai?
UAE authorities have authorized a valid license for the bloggers and vloggers who make money out of the content shared on social media platforms like Facebook and Instagram.
In this article, we will discuss the things you need to know before choosing and applying for a social media license Dubai.
UAE influencer license
In this new world, where 90% of people are dependent on their smartphones, social media consumption has become an imperative part of their day-to-day life. Content creation, sharing, and promotion have become a daily routine. This habitual activity has given a fair opportunity to individuals to commercialize their creativity on social media platforms and become influencers.
The National Media Council(NMC), the governing body that regulates and supports all media-related initiatives and activities in the UAE, introduced the UAE influencer license, also known as E-Media license. NMC made an official announcement for the influencers in the UAE who wish to continue making money from their posts will have to obtain the influencer license to continue their blogging/vlogging activities. Furthermore, this law is inclusive to influencers visiting from abroad and non-UAE residents. The influencer license Dubai is similar to the media license acquired by the magazines and newspapers houses in Dubai.
UAE Media Law
Before pursuing a career in social media influencing, you need to be fully aware of the Emirati laws that govern media(including social media) in the UAE and other GCC regions. The laws include strict guidelines related to photography, defamation, and the privacy of individuals.
- Taking someone’s picture without their consent is illegal, and can lead to potential issues.
- Making defamatory or offensive statements against an individual, their family, or their profession. For example, using insulting words while reviewing a restaurant, boutique, bakery, etc.
- Disclosing private information of someone without their consent.
- Promoting Cultural sensitive content.
- Any activity or content that is inconsistent with public morals and good conduct.
- Posting blasphemous, lewd content, that encourages sinful activity.
- Advertising alcoholic products.
Violating the laws in the UAE is a big deal. Any failure in complying with the laws can lead to serious risks and hefty penance.
Why do you need an Influencer license?
A social media influencer monetizes his creative content shared and promoted on social media, through instant content consumption and popularity. As per the law, if you are making money from the advertisements and brand promotions on your social page, it is mandatory to obtain a valid license to continue with this activity. However, if you solely receive gifts, experiences, or products in exchange for coverage of brands on your channels, you are not bound to apply for an influencer license Dubai.
A paid collaboration with any brand demands a legal right of promotion. But, if you are associated with media agencies certified by NMC, then you do not need an influencer license to work on your social channel with the promotional activities.
Types of licenses available for Social Media Influencers
The social media influencers in UAE have several licensing options to choose from.
- Individual license – To conduct commercial promotional activities in the UAE independently.
- Partnership license – For a group of influencers who come together to start a company.
- Association with an Influencer agency – Work for an official media house certified by NMC.
It is important to note that the influencers who are applying for an E-media license need to get a trade license to work legally in the country. Besides, the holder of a trade license UAE can sponsor others to travel to UAE, be it their spouse, parents, children, or domestic workers.
How can you obtain an Influencer license?
As mentioned earlier, to become a licensed social media influencer, you need to apply for a trade license before. You can do the same by either applying directly to the Dubai Department of Economic Development or any of the respective UAE freezone authorities.
The most cost-effective approach would be applying for a license in a freezone. The quick and easy registration, financial incentives, and extended business support are some of the substantial benefits offered by UAE freezones. Moreover, license application is comparatively cheaper in freezones.
A freelance license holder is also eligible to apply for an e-media license in Dubai.
If you take the route of applying for a trade license, you need to follow all the essential steps of registration, such as choosing a trading name, getting the required approvals and certifications from the concerned department. Alongside, you also need to submit a valid UAE residency visa and Emirates ID to apply for a social media license Dubai.
Company formation specialists at Shuraa Business Setup can help you finish off with all the steps of getting your influencer license from the NMC and ensure a smooth process all the way through.
Conclusion
With the online industry developing briskly and the licensing procedure becoming hassle-free, it’s time to make an easy entry into the UAE’s social media market.
While setting up your profession as an influencer in UAE, it is important to have prior knowledge of the procedure and guidelines of obtaining an e-media license. Even though the registration process is straightforward, the submitted documents and other registration details must be error-free. To ensure that, it is suggested to seek assistance from a practiced business formation consultant.
If you are looking to get your business license in Dubai, Dubai visa, or the cheapest free zone license in the UAE, then our team of Shuraa Business Setup can provide you with the best service. From visa applications to all the necessary admin tasks, Shuraa will take care of your business registration application and deliver you trouble-free company incorporation in the UAE.
Book a free consultation with us now!
For detailed information on influencer license Dubai or other business licenses in UAE, call us on +971 44081900. You can also send a WhatsApp message at +971 50 777 5554. For email assistance, you can send your query to info@shuraa.com.
Showcase your talent on social media and enjoy all the benefits of a safe and rich life in Dubai!
