Digital Rights Management: Functions and Benefits
Digital rights management, short for DRM, is a method of securing digital content from hacking, piracy, & theft. Many organizations are engaged in online business providing online streaming solutions.
It becomes necessary for such companies to protect their premium content from theft. That is why DRM solutions are in demand. To have a brief introduction about what DRM does. It creates a system when only authorized parties are allowed to access the streaming content. No content breach takes place.
Simply put, users need to have credentials from the service provider and authorized device to access the content. However, it takes a complete process to transfer the content from server side to end users.
The article focuses on displaying complete insights on how digital rights management works and what you can get from companies offering DRM support. Let’s get started.
Details of DRM working:
DRM services include multiple coding that prevents data from copying along with restricting the content access to limited times. Users prefer streaming on demand video content that is why the DRM functioning is more secure and technologically advanced.
Here are some points of what DRM does:
1) Prevention from editing & saving:
One of the major functions of DRM service providers is to prevent editing and saving the content. They do it using multiple techniques.
Brands that have streaming on demand like services prefer saving their content by anyhow. Otherwise, they would lose their users’ trust and loyalty. Moreover, competitors would take advantage of such breach, if it happens they could be overthrown from the market.
By collaborating with digital rights management service providers, companies prevent such happenings. Thus, with DRM support they can prevent storage & screen recording of their premium video content.
2) Restricts content sharing
In addition to the first point, DRM allows its B2B brands to draw a limit on sharing streaming on demand video content. Of course, companies serving online video solutions would not want multiple audiences accessing their content without subscriptions.
Users try to forward their content to others. Thus, DRM prevents further sharing to unauthorized devices & users. Not adopting such security features impacts a company’s fund flow and market reputation. Thus, DRM is preferred to prevent revenue flow in the business.
3) Limited time for accessing content
Let’s take an example of a digital rights management service provider- VideoCrypt, a product of AppSquadz. Since, content security is necessary for both online & offline mode. Company offers multiple DRM solutions.
Ed-tech companies have multiple packages among their offers. Some content has lifetime accessibility but premium courses have limited time to access which cannot be consumed after a certain period of time.
Multiple-DRM allows users to have easy high-security features to your website content. Thus, you can simply enable the expiry date, limit the no. of users, etc.
4) Technical benefits
Similar to the third point mentioned, companies can lock the access to IP addresses, locations, & devices specifically. This filters the genuine users from unauthorized ones.
Moreover, you can understand it with an example, if you are an Ed-tech startup having content for multiple regions, say, US, Europe, etc. You can easily restrict US users to access content for Europe audiences.
Such facilities provided by digital rights management companies save companies’ time & resources for checking hacking attempts. And they can focus on other worthwhile business activities.
5) Watermarks
No business would want to give their content credits to other parties. That is why watermarking becomes important. Once your content is broadcasted and uploaded on the web, there are multiple ways to steal it.
Thus, along with above mentioned services, the best DRM service provider also gives watermarking facilities. “Streaming on demand” or “live video streaming” both ways, pirates try to record and sell it further under their names.
That is why, it becomes important for companies to hold the content credits, not only from piracy but to build their brand identity.
Benefits of using digital rights management
Above mentioned points define how DRM solutions are helpful for business dealing with streaming on demand, OTT platforms, and related services. Let’s focus on more benefits other business get from this service:
a) Not only the Ed-tech industry, but other authorities also take benefits from DRM solutions. For example, movie businesses, musicians, authors, etc. give priority to safeguard their content before & after launch. Such businesses also use DRM support services.
b) Along with piract prevention, DRM also allows users to secure their confidential assets/information. For instance, financial institutions, healthcare sectors have confidential information about customers. Burglary in these sectors cause huge losses & legal actions. That is why digital rights management services are also popular in these industries.
c) Companies also prefer unaltered distribution of their content. They do not allow unnecessary interruption of third parties to mold their content. DRM services ensure that original content is served to targeted audiences in its intended purpose.
d) Moreover, people get to know more about legal terms: copyright & intellectual property. Companies can make them understand better about what they can do & what not with the digital product they have access to.
e) Last but not the least, it takes care of your income streams. Companies invest huge amounts in creating video content and it takes additional funds to distribute it. With digital rights management solutions, there is no risk of content leak.
Final Thoughts
The blog covers complete insights over how DRM functions and helps various industries. However, if you are a B2B organization creating video content of any kind, you might need to get DRM services. Additionally, you can also collaborate with DRM service providers to access more protection.
If you are looking to get the best security and piracy protection for your content, our recommendation would be VideoCrypt. As mentioned above, it offers complete digital rights management services with complete technical expertise.
Their professionals have years of experience in the IT industry which make them understand the market from the core. Therefore, you can connect them and consult on how they can help you secure your brand services.
