Digital Printing Packaging Market Size, Trends | Growth, 2024
The global digital printing packaging market size was valued at USD 28.50 in 2022. The industry is expected to expand from USD 30.78 billion in 2023 to USD 54.35 billion by 2030, exhibiting a CAGR of 8.46% over the study period.
Digital printing packaging is a technique in which the digital file is directly transferred to a printer for applications on different packaging materials. The market expansion can be ascribed to the substantial demand for sustainable printing. The printing industry is being encouraged to adopt digital printing methods for packaging owing to the growing demand from government bodies and consumers to have a more sustainable economy.
Fortune Business Insights™ provides this information in its research report, titled “Digital Printing Packaging Market, 2023-2030”.
Source: https://www.fortunebusinessinsights.com/digital-printing-packaging-market-105240
COVID-19 Impact:
Remarkable Expansion of Food & Beverages and E-commerce Sectors Positively Influenced the Market
The COVID-19 pandemic positively impacted the digital printing packaging market. In the initial stage of the pandemic, crucial issues were observed by the digital printing industry. However, the relaxation in environmental regulations coupled with the flourishing food & beverages and e-commerce industries is expected to lead to significant growth of the market during the post-pandemic period.
Segmentation:
Performance Benefits Provided by Inkjet Printing to Augment Segment Growth
By technology, the market is classified into electrophotography printing, thermal transfer printing, inkjet printing, and others. The inkjet printing segment registers the largest share. Numerous cost and performance benefits, such as short turnaround times, automated color management, and on-demand printing as compared to electrophotography or flexography processes are offered by inkjet technology.
Importance of Digital Printed Labels in Enhancing Brand Recognition to Boost Segment Expansion
In terms of product type, the market is divided into films & wraps, labels, boxes & cartons, bags & pouches, and others. The labels segment accounts for the largest digital printing packaging market share. Digital printed labels are crucial in enhancing brand recognition and solidifying brand image with their unique designs.
Wide Deployment of the Product in Product Packaging to Drive the Food & Beverages Segment Growth
By end-use industry, the market is classified into consumer goods, personal care & cosmetics, food & beverages, consumer goods, and others. The food & beverages segment holds the largest share. The product is extensively used in the packaging of products as it allows food & beverage manufacturers to run numerous package versions in the same printing process with almost no product time or extra cost.
Regionally, the market is segregated into the Middle East & Africa, Latin America, Europe, North America, and Asia Pacific.
Report Coverage:
The significant strategic initiatives deployed by leading players to outshine the competition have been mentioned in the report. In addition, it provides a comprehensive coverage of the major driving and restraining factors affecting the market growth. Additional aspects of the report include the latest trends, key industry developments, and the impact of the COVID-19 pandemic on the market growth.
