Debunking Top Email Marketing Myth

We will also dispel misconceptions here. However, instead of delving into astronomical or astronomical-related urban legends, this article will examine the misconceptions that permeate the world of marketing, and more particularly, the realm of email marketing.

In spite of this, it’s conceivable that the fallacies you’ve heard about email marketing have led your organization to spend less in it. If that’s the case, you may be shocked to read how HubSpot’s email marketers have discredited some of them.

There are Seven Email Marketing Myths you Should not Believe.

The majority of recipients of your emails will immediately mark them as spam.

Many people are wary of email marketing because of the stigma associated with the phrase “SPAM.” Having your email marketing efforts stymied because of false spam reports is frustrating.

However, you need not be concerned; fewer than 0.05% of individuals will choose to spam. There was less than 1 reply for every 2,000 emails!

That’s a load of… In general, you won’t be marked as spam as long as you stick to offering legitimately useful information. The moment you get flagged? Take care of the problem immediately and cease all email communication with that individual.

There are already too many emails being sent to consumers.

This is perhaps the most widely circulated misunderstanding about email marketing. The fact is that most individuals (about 60%) don’t get more than six emails per day from reputable firms. Forty percent of them got less than three emails. You’d be wrong to assume that customers can’t handle any more email.

After 6 months of inactivity, sends will be paused

Keeping a clean list and removing inactive subscribers is something you may have been advised to do. The issue is, when exactly does a user become inactive? also, “How long should an email address remain on a list before it gets deleted?”

Data suggests that after 6 months, 20% of “inactive” users will engage with your emails again, therefore it’s best to refrain from purging your email list and instead patiently persevere in your marketing efforts. More than 6 months should pass before you consider erasing your list.

If you have “inactive” users, you might encourage them to participate again by offering them a prize if they adjust their settings (coupon, giveaway, etc).

Titles for electronic mails? Always prefer shorter phrases

Can you relate to being at a loss for words due to Twitter’s character limit? Many individuals have. In certain cases, a notion, idea, or phrase just cannot be summarized in a few words.

Also, there is no “one size fits all” approach to email subject lines.

Though studies suggest that using less than 60 characters in a subject line will improve your open rate, using 70 characters or more has been proved to improve click-through rates.

If making sales is really your end aim, then maybe your subject line might benefit from being more descriptive.

sending more emails means receiving more ignored messages.

The definition of insanity, as the old adage goes, is “doing the same thing over and over again and expecting different results.” However, when it comes to email marketing, this adage is completely irrelevant.

Every email you send is a chance to wow your subscribers with something fresh and interesting.

Specifically, studies have shown that increasing the frequency of email communication from once per month to four times per month may increase the percentage of subscribers who read at least one message, hence increasing the likelihood of successful conversions and income.

Emails containing certain phrases are automatically marked as spam.

When it comes to how ISPs classify emails as spam, there is no such thing as so-called “spam terms” in the subject line.

Use of terms like “free,” “cheap,” and “best rates” is not always misleading.

According to research using more than 540 billion emails, spam phrases like “free” or “cheap” have little influence on whether or not an email is filtered out as garbage.

Meaning? Make sure your clients know about any freebies you’re providing.

On Thursdays at 3pm, please send your emails.

I can’t tell you how many times you’ve heard “the optimal days and times to send your emails” mentioned. The most popular day and hour now seems to be Thursday at 3pm. Everyone else seems to be sending their emails at the same time as the latest “best” time, which might be disruptive if you’re trying to get your message through.

When you consider that 85 percent of email recipients don’t even bother to view their messages until two days later, you have to wonder whether any of the purported “optimal times” are really accurate. Even more sobering is the fact that just 21% of transactions are made within 2 days of seeing the email, while 32% are made after 2 weeks. You should do your own experiment to determine the optimal timing for your list.

In Conclusion

Marketing to one group of people vs another via an email list is not a one-size-fits-all endeavor. The most accurate method of gauging subscribers’ responses, click-through rates, etc.

And although you’ve likely heard it before, we’ll keep saying it: “SPLIT TEST EVERYTHING YOU CAN!”

Our goal in writing this post was to dispel the seven most pervasive fallacies about email marketing, which, if believed, would prevent you from maximizing the effectiveness of your marketing efforts.

By the way having right tools at your disposal can make world of a difference. So, it is time for your organization to invest in a email marketing software like Office24by7 . For more details, call us on +91 7097171717.