Digitization has taken the world by storm and has completely changed the way businesses operate. With an attempt to enter the digital world and leverage it to maximize business profits, many businesses, small to large, are realizing the power of digital marketing. Though the concept has been around for about 2 decades now, the constant changes and updates brought about in this arena make it a relatively newer concept. For your brand to create a buzz, it is important to be available online and gather as much customer attention as you can. While such facts are clearly known, there are a lot of misconceptions and myths that surround digital marketing. Let’s address and debunk some of the common ones. The only formula is high traffic Many business owners out there who are already investing in digital marketing believe that the only way to maximize the chances of lead generation is to get more and more traffic. Higher traffic may increase the chances of getting leads but you have to be smart about it. The traffic received must be from your targeted audience so that the chances of lead generation are higher. Digital marketing techniques must be focussed on getting relevant and targeted traffic instead of attracting visitors in general. A reliable digital marketing agency like Interactive Bees can help you execute workable marketing strategies with utmost ease. You need to be active on all social media platforms Building a business profile on multiple social media platforms is a smart choice. But expecting profits to turn up from a channel where none of your target audience is present is futile. For example, a B2B business would find more relevance in working with LinkedIn rather than Snapchat. Whereas a B2C business could benefit more from Instagram and Facebook. For result-oriented marketing efforts, you need to analyse your target audience and the platform on which they are active so that precise targeting can be practised. SEO is dead A lot of digital marketers carry this myth in their minds but the reality is completely opposite. SEO is, in no way, dead. The regular and timely updates in Google’s algorithm have only made Search Engine Optimization a bit more stringent. Old SEO techniques won’t really work with the new algorithm updates, which is why you need to understand the current scenario well. Creating a dedicated website is enough This is one of the biggest misconceptions about digital marketing. Being digitally active doesn’t just mean making a business website live. Considering the pace at which online marketing trends are evolving, you need to be actively updating your website content in order to grab customers’ as well the Google search engine’s attention. The search engine prefers a recently updated website over one that has not been updated in a long time. So, after creating a website, it is crucial that you keep a close eye on the latest trends and configure your site accordingly. Digital marketing isn’t suited for all industries Most business owners aren’t taking a step towards being digitally active because they believe that digital marketing won’t serve their purpose. However, the truth is that digital marketing is a tool that can be customized and used differently for different industries. From small businesses to large businesses, all industries can have a customized digital marketing strategy devised to enhance their presence online and find more customers. Plenty of companies and agencies provide branding services to suit different business needs. Busting the aforementioned myths is necessary to gain clarity over the whole concept of digital marketing. Whether yours is a small business or a large one, you can always get the most of it by opting for digital marketing.
Debunking the Common Myths About Digital Marketing
Digitization has taken the world by storm and has completely changed the way businesses operate. With an attempt to enter the digital world and leverage ...
