Data Science Course: Recommender Systems using data science | Intellipaat
Recommender systems are a type of data science application that suggest products, services, or content to users based on their past behavior, preferences, and interactions with the system. There are two main types of recommender systems: collaborative filtering and content-based filtering.
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Collaborative Filtering: Collaborative filtering is based on the idea that users who have similar behavior or preferences in the past will likely have similar preferences in the future. This technique involves analyzing user data such as past purchases, ratings, and reviews to identify patterns and make recommendations.
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Content-Based Filtering: Content-based filtering involves analyzing the characteristics of the products, services, or content that a user has interacted with in the past to make recommendations. For example, if a user has frequently listened to jazz music, a content-based filtering system might recommend other jazz musicians or albums.
In addition to these two main techniques, there are also hybrid recommender systems that combine collaborative filtering and content-based filtering to make more accurate and personalized recommendations.
Recommender systems are used in a variety of applications, including e-commerce websites, social media platforms, and streaming services. By suggesting products, services, or content that are relevant and personalized to each user, recommender systems can improve user engagement, retention, and satisfaction.