Customers secretly want fast and free shipping for in-app purchases, but never demand it
The global pandemic has changed the way we live. Gradually, people are embracing this new lifestyle and adjusting their routine according to the government’s orders. With the new work routine, the next normal might seem completely different. Now, brands have realized the importance of mobile marketing. Similarly, customers have started to opt for online shopping. Not only is it because of the government’s stay-at-home order, but nobody wants to risk their life by shopping in a crowded supermarket.
Moreover, why would someone want to go shopping when they can order groceries and other required products from the comfort of their home? All they need to do is download the eCommerce mobile app, search for the products they want, add them to their cart, complete checkout, and confirm the order. That’s how easy it has gotten for people to shop online. But, customers’ expectations are growing constantly.
The Pandemic Effect on Customers Shopping Behavior
Their needs have shifted towards the essentials. They expect online stores to deliver their order as fast as possible. The first thing they consider when shopping online is convenience. They look for apps that are easy to navigate. According to the recent surveys, around 64% of people are stressed and anxious because of the current pandemic. 39% of people mentioned that they are not in a position to pay their utility bills after lock down. Obviously, they expect online shopping websites and apps to supply products at a competitive price. Most importantly, they look for stores that offer free and fast shipping services.
Not all customers accept the fact that they need fast and free shipping, especially considering the current crisis. It is tough for even retailers and eCommerce store owners to guarantee quick delivery of the products (mainly in the containment zones). So, even if they don’t express it, customers want free shipping services.
Some of the reputable and established companies have already started adjusting their marketing strategies around customer experiences. In order to retain regular clients and provide them with a smooth and seamless shopping experience, they have embraced fast and free shipping.
Can Fast Delivery and Free Shipping help Enhance Customers’ In-app Purchase Experience?
It is time for companies to prioritize customers’ requirements and put their regular clients before everything. It is going to help you build a strong emotional connection with customers and a relationship that will last long.
Customers have become more careful about their expenses. Many companies have lost hundreds of customers due to their inflexible delivery options. Customers look for the apps that offer free shipping i.e. the whole cost is wrapped into the total price of the product. Additionally, they want their order delivered within 24 hours. While it seems a little difficult for companies to cater to customers’ fast and free shipping requirements, this one big step can multiply your sales and increase conversions.
Similarly, customers demand safe delivery. eCommerce stores and some reputable brands are offering contactless delivery options. This will avoid physical contact between delivery personnel and customers, minimizing health risks. Fast delivery can be super challenging in the crisis. But, that’s one of the best and effective ways to gain customers’ trust.
Final Words
Offering flexible and fast delivery solutions have become the responsibility of the brands. Companies are trying their best to avoid financial stress on customers. One such step to build their trust and get them to become your loyal customer is by providing them with the free delivery option. Even if your customers do not demand it, know that they secretly want you to offer free and fast delivery.