Custom Made Hoodies Helps Brands capitalize on Social Media Trends
Social media is arguably the best thing that could have happened to people. Seeing its power to influence buyers’ decision making and purchasing habits, fashion brands are making the most of these platforms. They are using these networking skills to reach a larger audience with just a single post. Brands and clients now interact genuinely via any of the existing platforms. Besides, social media help brands establish transparency with their customers and allows them to interact with them anytime and anywhere. Similarly, the hoodie design software enables brands to communicate with consumers directly and know what is on their minds. The customization solution allows customers to design their hoodies in whichever they want. Additionally, it aids brands to spread the word about the collections and the latest facilities provided to buyers to share with their family members and friends.
Custom Made Hoodies Enables Brands to Tap on the Social Media
Social media works on word of mouth, which is the need of every business irrespective of the industry and field one is working under. These activities play a pivotal role even in the apparel business, which promotes their capsules like wildfire. It is one of the major ways to revolutionize and influence the apparel industry.
Social media platforms have become a critical marketing tool, especially in digital technology and the inception of apps. The global online fashion market is predicted to grow to $872 billion by 2023, as 74 per cent of consumers rely on social networks to help them make purchase decisions. These networking sites provide ample opportunities for brands to showcase their products that influence people’s lifestyles, aesthetics, and culture. The availability of these wider choices on the platform helps brands drive growth, increase brand loyalty, and drive traffic to their mobile apps. Moreover, many leading fashion houses have proved the power social media holds over people’s minds, and how they can influence is well-known. The case of ASOS is here to help you understand that having a proper way of communicating with your buyers and frequently communicating with them help you increase your market reach. The online retailer has over 10 million followers on Instagram, 6.7 million on Facebook, and another million on Twitter.
Likewise, the fully customizable hoodies, a customization software, help apparel brands bank on recent social media trends and let their customers design their apparel in whichever way they like. The custom-made tool enables customers to personalize their hoodies on the website, in a physical store, and mobile responsive layout as per the convenience of the people. After designing their apparel, they can share their product with their loved ones, subtly promote your brands, and increase your brand value. In the past, the tool has been integrated by FPS Apparel, a US-based successful ecommerce platform that has been selling apparel. After detailed discussions with FPS Apparel, our solution seemed to be a perfect fit for the business requirements. Part of this was because it came with an HTML5 design studio that covered almost all of the product personalization features they desired and offered an excellent user experience. As per their requirement, we attempted to integrate an exclusive online hoodie designing tool to design their hoodie more efficiently without any hassle.
If you are willing to learn and get inspired from the success stories of these leading brands, you have come to the correct destination. In this blog, we shall cover everything you need to know about social media marketing for mobile fashion apps and how it can help you scale up your business.
Using the Power of Instagram
These days, the most common and prominent social media is Instagram, and it should be the brands first choice to reach out to more audiences. The platform offers immense marketing opportunities for brands and appears to be the strongest and most visible fashion house. Having an account on social media enables brands to communicate beyond collections and the latest announcements; they can personally talk about new things happening in customers’ life or celebrate a milestone with or for them. Many leading apparel brands have undoubtedly embraced technology as a marketing tool. And a democratizing one at that, as it has the capability of offering all-access passes to whoever is connected to a screen, whether that’s through the 360-degree camera, live streaming, or virtual reality. The logical next step is adding a meaningful, perhaps, immersive shopping component.
Using hashtags related to what brands help brands expand their reach and super energetically provide unique and desired social content. Fashion for Instagram is like the Ring for Gollum. Always use relevant hashtags, don’t add irrelevant ones just for the sake of it. Add the location; think of all the pieces from the post. Search for people who tagged your designs and repost them. For example, McQueen partnered with Nick Knight’s ShowStudio to create history: Plato’s Atlantis, the first to live-streamed. Moreover, to make the show a step further, motion-controlled robots were used to film both the models coming down the runway and the front row, offering a real 360-degree view of a fashion show.
Conclusion-
The fashion industry is witnessing unprecedented changes. And with social media coming into the picture, the landscape has transformed and reached the next level. Apparel companies need to understand how social media drives fashion trends and disseminates opinions about their products and brands. To take advantage of the opportunities that social media presents. The hoodie design software by iDesigniBuy offers similar opportunities to brands and their buyers to come together and design hoodies. The tool is user-friendly, thus enabling even non-technical people to operate it and share the customized outcome through various social media apps. The tool facilitates online conversations in real-time and responds as close to real-time as possible. Consequently, streamlining the supply chain with technology, processes, and culture enables them to adapt to changing demands rapidly.
