Explainer videos have become an indispensable part of video content marketing strategies—with over 73% of marketers using them for various use cases.
But how much does it cost to create the explainer videos?
The answer depends on several factors, including the video format, style, length, and production complexity. With numerous animation studios out there, estimating the cost of creating explainer videos can be a tough task.
Read this explainer video pricing guide to dive deeper into the cost of making explainer videos, factors affecting video cost, and how to set up a video budget.
How Much Do Explainer Videos Cost in 2025?
Explainer video pricing in 2025 varies significantly depending on the style, length, complexity, and production process. On average, the cost per minute can range anywhere from $1,500 to $20,000+. Below is a breakdown of pricing by format to help you better understand what to expect.
Explainer Video Pricing Ranges by Format
When budgeting for your explainer video project, it’s essential to consider the format you want to use. Below, we’ve shared the pricing ranges for the most common explainer video formats in 2025.
A. Whiteboard animation videos
Whiteboard animation videos are the most affordable type of explainer videos, typically priced between $1,000 and $5,000 per minute. These videos use simple, hand-drawn illustrations to explain ideas and concepts, and are highly effective at breaking down complex topics into digestible pieces of information.
For example, Infosys DAM, powered by Adobe, uses an explainer video by Red Bangle that starts with a problem faced by global chocolate retailers. The explainer video features vibrant characters, quick transitions, and a blend of text with clear visuals to engage the viewers.
B. 2D animation videos
A simple 2D animation video can cost around $2,000 to $6,000 per minute. However, animations with basic visuals and a short duration will generally fall within the lower price range, while more complex animations with custom illustrations and sophisticated transitions will fall within the higher price spectrum.
For instance, an animation studio created two explainer videos with varying levels of complexity and time durations. The first explainer video with a shorter time duration and dual color will cost less than the video with a longer time duration—with the use of multiple color palettes and complex transitions.
C. Motion graphics videos
The cost of creating motion graphics videos is significantly higher, with prices ranging from $7,000 to $ 25,000 per minute or more. Its highly dynamic nature, detailed modeling, and sophisticated visual effects contribute to its higher pricing.
The Infosys Topaz video by Red Bangle uses AR with animation to create realistic 3D characters featuring zoom-in and out camera motion. The video also provides a real-world walkthrough of the Infosys Topaz, allowing viewers to experience it in real-time.
D. Live-action videos
Live-action explainer videos feature real actors, crew, and equipment, and they typically cost between $5,000 and $20,000 per minute. The cost of live-action videos depends on factors such as actor fees, location, video production crew, and post-production work.
For example, Vymo’s explainer video targets the North American audience by using real characters such as a regional head and relationship manager, with a custom studio setup and motion graphics, while keeping their branding a priority.
E. Screencast videos
The price for screencast videos ranges from $1,000 to $4,000 per minute, depending on the production quality and additional elements, such as voiceovers or custom animations. These videos are low-priced since they require minimal animation, a simple editing process, and basic voiceovers.
What Factors Influence Explainer Video Cost?
Here are the key elements that influence the cost of creating an explainer video.
A. Video Length
Explainer videos are typically priced per minute of footage. Generally, shorter videos (under 1 minute) will cost less; however, the complexity of the project plays a significant role in determining the final price.
B. Style & Complexity
The more complex your video is in terms of animation style, scripting, and storytelling, the higher the price. Simple 2D animations are generally less expensive than 3D animations, which require higher levels of technical skill and longer production times.
Similarly, hybrid videos or those with advanced motion graphics are pricier due to the need for additional production resources and expertise.
C. Team Type: Freelancers vs Agencies
While freelancers generally charge lower fees, agencies offer more polished results, along with additional services such as scriptwriting, voiceovers, and project management.
For high-end explainer videos that require a more professional approach and a faster turnaround, an agency might be the best option. However, for simpler projects, freelancers can be a more cost-effective alternative.
Conclusion
The cost of explainer videos can vary greatly, but by understanding the key factors that influence pricing, you can make an informed decision that aligns with your project goals. Moreover, choosing the right video creator partner can significantly reduce your costs without sacrificing quality.
If you’re looking for a B2B explainer video creator partner that fits every type of budget, Red Bangle can be the most suitable choice. Red Bangle has helped brands like Wipro, Infosys, and Multiplier in turning complex topics into digestible videos.