WhatsApp broadcast messages offer businesses an effective means of sending a single message out to many recipients at once without creating groups. Businesses use them for promotions, updates, customer support and customer satisfaction purposes; however if not used appropriately they could annoy customers or fail to achieve desired results.
Avoid these common errors to
1. Reaching Out to People Who Haven't Saved Your Number
One of the biggest mistakes businesses make when sending broadcast messages is sending to contacts who haven't saved their number on WhatsApp's broadcast feature - without this step they won't receive your message and your efforts may prove futile.
How can I prevent making this mistake?
Ask customers to save your contact number when signing up for updates, and use a welcome message as a prompt to do so.
2. Sending Out Excess Messages to Customers
No one enjoys receiving too many repetitive messages that do not add any real value, which may annoy customers and force them to block your number. Sending too many broadcasts may result in customers unsubscribing from your list and could result in their blocking you altogether.
How can we avoid such errors?
Send messages only when necessary. Schedule them (e.g., once per week or month). Focus on providing quality content rather than only promotional messages.
3. Delivering Messages Without Customisation
Generic messages that sound like spam may cause customers to ignore your broadcasts, while personalising messages makes them feel more relevant and engaging for customers.
How to avoid this mistake?
Use customer names whenever possible and segment your audience based on interests or purchase history.
4. Utilising Long and Complex Messages
People typically prefer brief, direct messages. If your whatsapp broadcast message is too long for customers to read through, it could end up going unread.
How can one avoid such mistakes?
Keep your message short and direct, using bullet points or emojis to highlight key details.
5. Disregard Customer Responses
WhatsApp is a two-way communication tool. If your customers respond to your broadcast and don't hear back from you within an acceptable amount of time, they could feel disregarded and disappointed in you as an organisation.
How can one avoid such errors?
Assign someone to monitor and respond to messages. Utilise auto-replies as a means of acknowledging responses.
Final Thoughts
WhatsApp broadcast messages can be an extremely effective tool for businesses if used appropriately. Avoiding some common mistakes - sending spammy, irrelevant or long messages without personalisation; not personalising messages for each recipient and disregarding responses will ensure effective customer communication.
Follow best practices when using Whats App broadcasts to expand your business, engage customers, and establish long-term relationships.