Checklist for a Successful Social Media Strategy

Slow and methodical brand-specific social networking may be the ideal way to go, but creative and efficient social interactions may serve your brand well. Look at how your competitors post and what they incorporate in their social media content before constructing a plan for your social media campaign.

Your data become your eyes

A great social media strategy relies upon the building of knowledge through data mining. The most successful social media strategy will collect data on how users are reacting to your posts. For example, on Facebook you can track the number and quality of likes, followers, and engagement rate of the content you posted; on Instagram, you can determine which hashtags users are using and what level of engagement your posts receive.

Keep an eye on your competitors

If you ignore it, your competitors will act as a reality checker for your brand. By studying where your competitors stand in regards to their social media presence, you will obtain a better picture of your own standing as a brand.

Use social listening tools

As a brand owner, you would like to monitor how the public perceives your brand in your community and beyond. That’s where social listening comes into play. These tools enable you to be aware of what people (both those within your community and outside it) are saying about your brand, and what the entire industry has to say.

Mind your brand persona

All brands have a web presence that can help customers build an image of them. This online persona is defined by your brand’s values and professional qualities and helps potential customers develop an image of how you as a company behave.

Solid Business Objectives

Your company’s mission, vision, and values ensure everyone expects you will follow them. These are your company’s strategy statements that define how you plan for your upcoming years. These constitute your blueprint for the upcoming years and should reflect your social media strategy.