Car Wrap Advertising

Advertising strategies are as diverse as the vast audience they try to reach. The introduction of mobile billboards otherwise known as car wraps or advertising wraps is an innovative strategy to further extend the reach of advertising efforts. Ad companies that push out car wrap advertising specifically target car owners who drive considerable mileages per weekly to carry ads for brands on the body of their vehicles. Car wrap advertising basically involves completely or partially wrapping a car in a vinyl material bearing ads. For car owners who would not mind a passive means of income, this offers a win-win situation –as they actually get paid to drive their cars around. Companies also place advertising wraps on their vehicles – to tell people about their products or services.