Many eCommerce business owners use Google Ads as one of their primary marketing channels. It is widely considered a must-include in any eCommerce advertising or marketing plan, especially as the world becomes more mobile-centric.
Can Google Ads be the best for eCommerce advertising? Let’s find out.
What Is Google Ads?
Google Ads, previous AdWords, is an online advertising platform that allows e-commerce business owners to publish a wide variety of different types of ads on websites all across the Internet. The most popular sites are Google’s search engine, YouTube, and Gmail. However, millions of smaller websites partner with Google’s Display Network & here you need to understand what is good roas in Google Ads
In short, Google Ads is the number one way that businesses connect to potential customers across the Internet.
What Are The Costs?
Naturally, whenever you’re talking about advertising, the question of costs arises. Some e-commerce owners are afraid to invest in Google Ads because they are worried that they will spend all of their marketing budgets in the blink of an eye. Or, worse yet, that they will overspend on accident.
These kinds of apprehensions are normal whenever you approach any kind of new marketing channel, but they are particularly bad when that channel has a direct cost involved. As a beginner, it is easy to feel like you are outside your comfort zone and worry that you will waste more money than you’ll make.
For many new Google Ads users, that’s a common experience. You will burn your ad budget quickly in the beginning. It’s an unfortunate necessity to learn about PPC marketing and what sort of offers and messages work best with your audience.
That said, the costs of Google Ads are not nearly as worrisome as one might think. First, you have complete control over your budget, which is the maximum amount that you will spend on advertising for a month.
Second, many ad types on Google Ads use the pay-per-click (PPC), model. This means that you don’t pay when your ads appear, but only when someone clicks your ad and is brought to your website. This can save you a lot of advertising costs.
What Are The Benefits To Google Ads Ecommerce Advertising?
Now that you have a better grasp of the costs associated with Google Ads, it is time to talk about the benefits. What are the potential returns for investing in e-commerce advertising through Google?
Increased Website Traffic Means More Revenue!
Every time someone clicks your ad on Google, they are brought to your website. As an e-commerce business, increasing your website traffic is like increasing the number of customers browsing your online store.
This means that the more website traffic you generate, the more online sales opportunities you have. The more you can convert those sales opportunities into completed transactions, the more revenue your e-commerce business will generate.
More Revenue Means More Profits!
If you can keep your advertising costs low, then the revenue your e-commerce ads produce will lead to healthy profits! According to Google, the average advertiser nets $2 on every $1 spent. This is a really strong return that can help your e-commerce business create a stronger bottom line.
You can even funnel some of those profits back into advertising to make larger-scale campaigns!
Immediately Connect With Customers
The Digital Age is all about speed and connectivity. You should expect the same from your marketing channels. Yet, the majority of marketing channels require months of work before strategies mature and start producing valuable results.
That’s not the case with Google Ads. While there is a learning curve that you will need to overcome, you can still see results even minutes after you publish your first ad campaign. It is an exceptionally fast channel that is great for connecting customers with immediate offers.
Build Higher Customer Lifetime Value
Thanks to the remarketing capabilities of Google Ads, you can encourage past shoppers to return for a second, third, or even fourth purchase. It’s also an effective strategy for bringing people back to your e-commerce site that has abandoned their carts or otherwise failed to make a purchase.
Remember, as nice as it is to have a new customer, your existing shoppers are far more valuable. With Google Ads, you can generate new customers and increase the lifetime value of your existing clientele!
Not every Google Ads user has a happy success story to tell. There are cases where Google Ads is just not a fit for an e-commerce company. The good news is that it’s never a mystery whether your advertising strategies are paying off or not.
Google gives advertisers a digital truckload of data to use and review. If you pay close enough attention to this ever-changing stream of metrics and information, you can make a very educated decision whether Google Ads is the right choice for your business.
It is a very measurable strategy. You know how much you are investing and how that investment has affected your e-commerce sales. Not only is this valuable information for knowing if Google Ads is the best for your e-commerce business, but it will also be extremely helpful when making changes to ad campaigns. You can easily measure what changes create positive results.
What Do You Need To Get Started On Google Ads?
If you’ve decided that Google Ads is best for your e-commerce advertising, then you want to know what you need to get started. The list is fairly simple.
Budget: You can’t advertise without some money. You should have a few hundred dollars available to spend on advertising.
Keywords: Most PPC ads are driven by keyword searches. You should have a list of keywords that are valuable and relevant to your e-commerce products.
Goal: What do you hope to get out of e-commerce advertising? Are you only concerned with sales? What about brand awareness? You need to have a specific goal in mind.
Knowledge: Take some time and read some guides on PPC Google Ads. Google has thousands of useful support articles that can also help you. The more you understand, the better prepared you’ll be to make the most out of the channel.
Patience: Don’t expect monumental results in the beginning. Your first few campaigns likely won’t lead to much success. That’s okay! Be patient and pay attention to your data to make the appropriate changes.
If you run an e-commerce business, advertising with Google Ads can be the transformative marketing channel that your company needs to increase sales, build a broader customer base, and expand into new and exciting areas. There are a lot of opportunities available on the Google Ads platform!