The answer is easy – inbound linking cannot hurt your search ranking. How is this acknowledged for certain? Well, for one, if inbound linking were to hurt your rank, then your competitors would continually link to your site from link farms. Such a situation is beyond your control. For this reason, Google cannot penalize your site for an inbound linking.
On the other hand, you can be penalized for twisted external linking. It is highly recommended that you should not link to any website or group of sites that may be involved in suspicious or unethical search practices. Doing such things could result in being black-listed by Google penalty recovery services, eventually ruining your SEO strategy. Refrain to this situation at all costs and make sure that all external links point to trusted and reputable sources.
An inbound link (also known as a backlink- inbound linking) is a hyperlink on a third-party web page that points to a particular web page on your site. Inbound links are vital for search engine optimization (SEO) because Google and other search engines see multiple, appropriate inbound links to a page as an indication that the content on that page is useful for visitors.
There are plenty of tools you can utilize to see the inbound links pointing to your website. Google’s Webmaster Tools is a best & free tool you can utilize to detect the inbound links pointing to your site. To view a sample of who links to your web page, run this query on Google: link:www.yourdomain.com.
Being involved in the online industry for a substantial part of my working life, I have spent a lot of time researching & browsing the internet and understanding websites, mainly for client design research, but also for occasional personal usage. The one thing that I notice most disappointing is the obvious lack of knowledge going into website creation and it’s the purpose, which in turn presents a missed opportunity for many e-businesses to become successful.
My outlook on e-businesses and their websites are that if they don’t take pride in their websites and present to their customers a passion for what they do, possibilities are, they won’t feel pride in their products, and the passion for presenting great customer service will also be missing.
What you must learn, is that your web site is a direct impression of you and your business. The appearance of your site is the most significant factor in deciding your potential success rate. In short, if your site doesn’t look to be professional or pleasant to the eyes, at first sight, the majority of people will find your products and/or services to be of similar poor standard.
At the different end of the scale, you could drop into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with an excellent looking and profoundly aesthetic web site, but the risk with this is that your site may show unreliable and at times may take too long to load. There is nothing worse for a client than attempting to visit a slow loading site, and most of them will shut the browser window in whole frustration. As I’m sure you will be ready to work out, this will finally cost you business.
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The other major factor (if not the most important) when creating a website is your content. Not just links, but content with enthusiasm, relativity, and perception to the customer. When someone is exploring for something in particular and they visit your web site, they’re visiting for a purpose. Your site has something people need, Whether this is your product, service, and/or information. If they are unable to get what they’re looking for, they pass on to the next site and so on. To be able to capture your visitors to stay and read around your website, you must give them a solid reason to. Presenting them with quality content will accomplish this goal.