Business To Business Marketing – B2B – All You Need To Know
Business to business means the relation between the two businesses that is a business relation in which the end consumer is not involved. It is more popularly know by its abbreviation B2B. Business to business refers to the relation between more than one business institutes specifically for the marketing. This is in contrast to the other known marketing relations that exist between the business and the end consumer. Prior to the evolving of the term B2B, these kinds of relations between two enterprises are known as industrial goods marketing or capital goods marketing. These terms distinguish it from the business to consumer or B2C type of marketing.
How Does It Differ From B2C Marketing:
There are several major differences between the B2B marketing and B2C marketing. The involvement of so many people in the process of decision making in the case of B2B marketing makes it very complicated. On the contrary, in case of B2C, marketing only one person is responsible for making the final choice and when some special package is offered, involvement of only person facilitates quick buying decisions. Another major difference between the B2B business marketing and B2C type of marketing is that a business makes a buying decision when it needs the thing. On the cont
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