Business Card Design: 4 Components You Must Consider
A brand card has become one of the essential parts of any business today. Whether you own a small or an established business, having a brand card represents how serious you are about your brand and how you can add value to your customer’s life. Also, it is the first point of interaction that decides whether your potential customer will make a purchase. They will go through your card only if they find it visually aesthetic and relate to the messages written on your card.
A well-crafted brand card looks small but can change the entire sales game of your company. It can help your brand stand high amongst all its competitors. So having a brand card is a must. You also need to make sure that your brand card doesn’t look lame; it needs to have relevant graphical elements that represent your brand.
If you are wondering how to make this happen, you must ensure a few things that must be a part of your brand card. Hiring an expert is the way to your excellent brand card, but that’s not enough. You must consider some essential points that we have listed.
This blog post will present you with all the significant points you must consider to learn how to make a business card. Here are some aspects you must take note on –
1. Shape
Gone are the days when brand cards used to have a sharp edge in the size of a credit card. So, if you were thinking about choosing the traditional design that everybody likes, you immediately need to go to the second step. Now, what’s the second step? Of course, selecting new and innovative shapes.
The printing wall has evolved, and it can print on any object with the next size. So you can select any size relevant to your brand and its products and services. All you need to consider is the shape doesn’t look odd, is not too small, and makes sense to your potential customers. You can discuss with your expert providing business card design services and explore all the possible shapes he can come up with for your brand. Also, dye cutting is a modern-age printing technique that allows you to cut out any shape and print in bulk.
Still, if you want to go with the classic style, you can select a credit card-sized brand card but with round corners. It will add a sophisticated look to your grant card, adding a conservative spectrum. And if you want to make your brand card unique and modern, you can use any shape like round, animal mascots, and much more. But don’t forget to consider whether or not your selected size covers all the details.
Here’s an example of a perfect rectangle shaped-card for your reference –
2. Size
The second significant step to making a dynamic brand card is choosing its size. Alike the shape, the size of a visiting card is the base consideration. That’s because the shape and size of your card will decide its overall look. The size of your business card mainly depends on the standard size that your competitors use. Follow up and decide on a size that makes your brand card stand high. Once done with selecting the size, here are the three significant factors you need to think about –
- Trim line – Time line can be explained as the target line where you make the final cuts
- Safety line – The safety line is related to the time line. It acts as a guideline; anything below or out of the safety line can disturb your selected size for your business card.
- Bleed line – The bleed line is the outer or excess part of your card that needs to get removed.
3. Logo and Graphics
Let’s talk about the third significant part of your brand card – the logo and graphical elements. Once done with the shape and size of your business card, you will have to combine all the visual elements need your brand card. To begin with, the first element you need to put on your business card is your brand logo. Incorporating the logo is essential because that is your brand’s face, and people will recognize your business by looking at your logo. Ensure to place your logo in a highly noticeable part, like at the center of the top portion. Remember, your business card has two sides, and you can dedicate your card’s backside only to the logo to make it look exclusive. Furthermore, you can of course utilize both sides of your card to present your logo.
When done with the logo, now is the time to consider all the secondary graphical elements to catch your potential customer’s attention. The graphic includes a theme, color, font, image, and other visuals that can impact your potential customer’s perception. So, make sure these all look good and complement each other when they appear on your card.
4. Text
The fourth essential aspect of your business card will be its text. The visuals do their part of attracting your potential customer with aesthetically appealing elements, and once they look at your card, what do they do? They read the given details. These details include all the highlighting essentials of your business. So, when hiring a business card design service, ask your professionals to emphasize the text. The text can be your tagline, contact details, and business social handles.
Overall,
A business card holds immense importance for your brand. It can either make or break your company’s impression. The above-mentioned points decide the overall look of your card so, you cannot miss out on any aspects. Now that you have learned about all the necessary components, we hope you take them into your consideration and hire an expert to make it happen in one go!