Burberry and Tencent team up for concept stores

ByJerome Smith
burberry-and-tencent-team-up-for-concept-stores

https://www.bbc.co.uk/news/business-53577074

Burberry and Tencent tie-up.

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Burberry

Burberry has partnered with China’s tech giant Tencent to launch a luxury concept store using social media interactions.

The British retailer opened its first “social retail store” on Friday in Shenzhen, China’s technology hub.

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