Broadcast Bets on Co-Productions in Age of Coronavirus
Co-productions and outside studio purchases in broadcast television have become rarer in recent years, but they are likely to increase for the 2020-’21 television season, due to the COVID-19 pandemic.
According to multiple agency sources, this is a way to mitigate risk. Co-productions and outside studio purchases are two ways broadcasters can protect their balance sheets amid the uncertainty caused by the shutdown.
