Brian Bowman: Why it’s so hard to beat Facebook’s automated control video ads

ByJerome Smith
brian-bowman:-why-it’s-so-hard-to-beat-facebook’s-automated-control-video-ads

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Facebook advertisers may spend a lot of money trying to come up with new kinds of ads for games and other apps, but it can be very hard to beat the best-performing video ad (known as the control video) on the social network.
Consumer Acquisition CEO Brian Bowman spoke about this at our GamesBeat Summit 2020 event.  » ….