Brazil's Mattress Market Is Expanding As A Result Of Rising Consumer Spending, An Increase In Hotel Rooms Along With Expansion Of The Hospitality Sector: Ken Research

The rise of health-related issues among the population and changing consumer preferences are some of the major factors that are contributing to the increase in the share of the Mattress Market in Brazil

Health issues increasing demand: Brazil is one of Latin America’s emerging economies. The slowing of the world’s economic growth has had an impact on mattress production; however, it is poised to continue growing optimistically. Due to lower freight costs and market operations, the mattress-in-a-box model is gaining popularity in the Brazilian market. 80% of Brazilians have some kind of bedtime problem, which can drive mattress sales in the market to provide a comfortable sleep to its citizens. Additionally, with the advent of the internet, consumers are purchasing mattresses from online channels that keep them informed about mattress types while also saving them time.

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Increased imports of mattresses in the country: Mattresses, as well as sleep quality, health, and well-being, have all become important to Brazilian consumers. Consumers prefer foam mattresses because they can easily adjust to their shape and size, which is a result of growing health concerns. However, due to the production of low-cost Polyutherane foam, false certifications, and therapeutic effects without scientific proof, the Brazilian government has implemented several guidelines that have had a negative impact on category sales. Nevertheless, as people’s lives become more hectic and sedentary, the market for therapeutic and hybrid mattresses is expected to expand. Brazil’s mattress market saw increased imports in comparison to the previous year. Since 2014, the country’s mattress exports have increased, indicating a rise in demand.

More focus on online sales: The COVID-19 pandemic has had a significant impact on the growth of the Brazilian mattress market. The pandemic forced manufacturers to postpone product launches and cut costs as demand for expensive sleep products fell. During the pandemic, this resulted in insufficient raw material and finished product supply, which hampered the growth of the mattress industry. However, in order to mitigate the impact of COVID-19 on operations, numerous market participants have implemented a variety of strategies in recent years. While offline sales have been impacted, online sales have remained strong despite the COVID-19 crisis. Furthermore, a shift in consumer preferences and a greater emphasis on living a healthy lifestyle is driving up demand for mattresses across the country.

Analysts at Ken Research in their latest publication “Brazil Mattress Market Outlook To 2027F – Segmented By Size of Mattress (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), By Type of Mattress (Spring, Foam and Latex, and Others), By Region (North, Northeast, Central-West, South, and Southeast), By Type of Distribution Channel (Retail and Direct Sales), and By Organized and Unorganized.” observed the potential of the Mattress Market in Brazil. The change in consumer preferences, health-conscious among the population, the rising internet population in the country, an increase in hotel rooms, and the development of the hospitality sector are expected to contribute to the market growth over the forecast period. The Brazil Mattress Market is expected to grow at ~% CAGR over the forecasted period 2022-2027F.

Key Segments Covered in the report

Brazil Mattress Market Companies

Size of Mattresses:
King Size and Super King Size
Queen Size
Double Size
Single and Three Quarter
Type of Mattresses:
Spring
Pocket Spring
Bonell Spring
Offset Spring
Foam and Latex
Others (Gel based, water based, air-based mattresses, orthopedic mattress and coir mattress and rubber mattress)
Region:
North
Northeast
Central-West
South
Southeast
Distribution Channel:
Retail Sales
Direct Sales
Hotels, Resorts and Residential Sector
Hospitals
Market Structure:
Organized Sector
Mass
Economy
Premium
Unorganized Sector