Bigcommerce Product Customizer To Boost Your E-Commerce Store

As per research, a digital shopper will be ready to pay 20% more if he can find a product customized for him.

In today’s age of cutthroat competition in the e-commerce marketplace, you need to offer something unique to stand out from your competitors. Bigcommerce lets you meet the immediate needs of your clients through the product customizers that offer a personalized experience to the modern client. It helps to entice first-time buyers to your Bigcommerce web design.

Wish that your e-commerce store gets an edge? Then embrace the product customizer available on Bigcommerce.

What is the product customizer offered by Bigcommerce?

A product configurator is a live and interactive tool with 3D models that lets the online shopper extensively explore each of the products, just like in any physical store. Customers may also personalize or design their products to meet their needs. This could be by adding some features, materials, or colors to an existing product.

Bigcommerce customizer is a web-based 3D configurator that lets customers create and explore the product to design it in the same way they dreamt it to be. The customer gets the entire control on the design. The advanced customizers on Bigcommerce design services offer extra features like zoom and a 360-degree viewer to let the clients inspect the product in depth which in turn enhances their complete understanding of the item.

There are various benefits of implementing the product customizer from Bigcommerce on your e-commerce store. Listed below are a few of them.

Advantages of Bigcommerce product customizer for your e-commerce store

Wish to raise the game of your Bigcommerce custom design store through multiple levels? Then waste no time to adopt the Bigcommerce product customizer.

The Bigcommerce designer uses the configurator and helps to differentiate your store from your competitors, increase your business conversion rate, drive engagement to your website, and also helps to improve communication between you and your clients.

Let us understand each of these benefits in further detail.

Stand out as different 

With so many e-commerce stores selling the same product at the same price, it is difficult to lure clients towards you if you do not offer something different. Product customizers come to your help letting you stand out from the rest. With 3D product configurators on the Bigcommerce store, you show your competence and professionalism directly to your customers. It creates an immediate perception of trust, reliability, and experience which entices shoppers to purchase from you.

The customizer offers a 360-degree view of the model that lets the buyer rotate the product and have a good view from different angles. To get an in-depth inspection of a particular feature they can also zoom on the particular part of the product. With the confidence that they are making informed purchases customers start to trust your brand. With a higher customer satisfaction rating, your e-commerce store automatically gains a competitive edge over your peers.

Increases conversions and thus sales 

You are in business only when you can convert your leads. To convert your visitors you need to instill confidence in them about your Bigcommerce store. This is what the product customizer aims to achieve. Online shoppers feel confident when they have complete control over the design of the product. The configurator offers the features and tools that let the customer create items as per their individual needs. This is a crucial feature especially if the client is looking to purchase say furniture where he needs to ensure that the product fits into the available space in his home.

The product customizer offered by Bigcommerce lets the customer choose the perfect size and shape which enhances his confidence. When customers have invested emotionally into a product then they will even be ready to pay a premium for your bespoke services. This increases conversion rates and thus revenue for your business.

Drives engagement to your Bigcommerce website

To improve the customers’ engagement on your website, 3D configurator helps to grab and hold the clients’ attention. The advanced features of the product customizer are designed with some interactive 3D configuration tools that are powered using live 3D models which attract the window shoppers to it. Customers can play around and interact with the 3D models applying varied custom options to understand how each design will look.

The product customizer takes the client on a complete journey demonstrating how the product is designed and manufactured. With such a picture the customer will most likely end up being a return client. The product customizer offers a lot of engagement opportunities and can easily convert any window shopper into an actual customer. You can also poach your competitors’ clients now as you are in a position to convince your customer why you are better than the rest.

Improves communication between you and your client

Now interact better with your clients when you use the product configurator from Bigcommerce. The tool helps to streamline communication between you and your customers. Your store is now powered using 3D models. With high-end virtual photos, you can create an interactive 3d model that lets the clients interact and explore extensively. Product color is the main area that causes miscommunication. The product configurator lets you highlight the varied colors for every product along with the 3D model so that the customer selects accurately.

Bigcommerce product customizer lets clients choose from unique colors which could be hard to describe in plain words. Customers can use the 360degree view and zoom on the feature to understand the exact color and minutely observe the features of the product. Customers understand better through models as compared to the 2D pictures. Additionally, the customizer lets you put extra information on your page to communicate the selling points of the items. Together these help in eliminating miscommunication.

Conclusion

The flexible layout that Bigcommerce offers and its varied functionalities make it one of the preferred options when you decide to start an e-commerce venture. However, with millions of e-commerce websites across the world, originality and easy shopping is not something that is going to work. Personalization is the new craze and it is only through selling customized products that you can stand apart in this monstrous e-commerce competition. Personalization offers the freedom to decide what to create, what to think, and what to wear, and when customers get this liberty to design their products they trust you and return to your e-commerce site over and over again.

Wish to be a game-changer in the e-commerce industry? Bigcommerce product customizer is just the thing that you need.