Benefits of Advertising on Instagram
Things have changed since it is the 21st century; we have stepped far from when radio and TV were a mode of advertisement and marketing. However, it was the internet that ignited one of the most crucial and most rapid transitions in communication, marketing and business. Presently, there are no limits in marketing and advertisements through social media.
Instagram was powered by Facebook CEO Mark Zuckerberg a few years back. Because of which Instagram and Facebook are somehow connected. Instagram is the fastest growing social media platform right now. More than one billion people use Instagram every month and 500 million users use Instagram stories every day. Instagram is an amazing tool to advertise and market your business offerings. Entrepreneurs choose professional Instagram marketing services to get the following benefits of using Instagram for advertising:
Generate sales:
At the end of the day, all business owners aspire for greater revenue. Over 40% of Instagram users prefer Instagram to make purchases online. You can easily integrate Shopify and create purchases here. Here, you have to create a business profile because personal accounts do not have the feature to sell products through Instagram. It is simple, the more audience you create there, the more sales you make. You can create an Instagram advertisement for this. 78% of users take action after watching Insta ads. Instagram ads are posts that are sponsored by you so that it reaches millions of people.
Boost brand awareness:
Having a huge number of followers connected with your profile is a great opportunity of boosting your brand profile. Each post shared by you, every single comment made by the audience, every single like is evidence of the powerful network of your business brand. Instagram and Facebook are connected. So, Instagram has the same capabilities that Facebook possesses. You can create a custom retargeting audience based on the Instagram post, Insta video views, customer email list and others. The advertising ads and campaigns plan to create a positive image of the brand and clear all the negativity associated and leads to be the no.1 choice among competitors.
Variety of Ads type:
The best part of advertising on Instagram is that it is available with various types of advertisement options. As Instagram comes in a Facebook family, so marketers get the benefit of tracking ads through Facebook Ad Manager. You can put your story or promote products using visual image ads. As videos can be more effective so, you can also create video ads and grasp the maximum of your audience’s attention. It is suggested to add a shorter 60 seconds video, as the audience doesn’t prefer to watch a long one. Carousel ads are somehow similar to content marketing campaigns that combine videos or images in a single Advertisement. You can also easily purchase and track your ads through the Manager app.
Targeting options:
Instagram has specified targeting options for audiences. This leads to saving money on visitors who can’t create sales for the business. You can target your audience based on parameters like customer location, behavior, interest, and so on. Targeted ads help to showcase ads only in front of interested users only.
Fuel other channels:
On Instagram, you can share the content all across social media. The content you share or post on Instagram can automatically be shared on Facebook, Twitter, Snapchat, and email campaigns. Your productive information can educate millions of people who could be trying on your business.
Conclusion:
If you are not among the million entrepreneurs who use Instagram marketing services to create a huge audience then advertising and putting a lot of effort into marketing will not be of any worth. Instagram ads rise with the ultra benefits of advertising and marketing for professional business websites.