Bahrain Fitness Services Market Outlook to 2027F: Ken Research

Driven by rise in consumer awareness, covid pandemic and influence of social media in the Bahrain fitness services market.

Consumers Favor Health over Convenience: There are many factors that have played a part in the health and fitness industry becoming the mammoth sector that it is today. One major element remains at the core of this growth, and that is a dramatic shift in consumer behavior to favor health over convenience. Consumers are now more informed than ever and are showing their values through their purchasing decisions. The future of the fitness industry looks bright and no doubt consumer needs and innovative approaches to training will continue to fuel growth in the market.

Impact of COVID-19 Analysis on Online and Offline Fitness Market: The global online/virtual fitness market has witnessed significant growth in past few years. Due to the outbreak of the COVID-19 pandemic, the market witnessed a sudden rise in 2020 as the larger number of the global population was working out daily at their homes using virtual/online fitness platforms. This was attributed to the implementation of lockdown by governments in majority of the countries and the shutdown of gyms and fitness clubs across the world to prevent the transmission of virus. The online fitness market is projected to prosper during the COVID-19 pandemic as well as in the upcoming years post pandemic. Growing popularity of online or virtual fitness programs among older adult age group due to their growing focus on health & fitness is expected to further drive the growth of the virtual fitness market in the upcoming years.

Influence of social media on fitness industry is huge: It only takes one scroll through social media so see how the effect it’s had on the fitness industry. On Instagram alone, the hashtag #fitness has over 300 million posts. Brands are partnering up with social media influencers and celebrities and have become a major driving force behind the growth of the health and fitness industry. Social media fitness influencers are an incredibly powerful force when it comes to advertising in the fitness industry. Whether it’s products, services or fitness centers, social media has given marketers’ the ability to reach so many people.

Analysts at Ken Research in their latest publication “Bahrain Fitness Services Market Outlook to 2027F– By Type of Market (Organized Market, Unorganized Market), By Source of Revenue (Membership Fee, Personal Training), By Payment Method (Card, Cash, Bank Transfer, Digital wallet, Others), By Subscription Period (1 Month, 3 Month, 6 Month, 12 Month), By Session Type (Group, Solo) and By Gender (Female, Male).” observed the potential of the Fitness Services market in Bahrain. A large number of Fitness Services companies are operating in the Bahrain Fitness Services Market. These companies compete on various strengths such as pricing of the service offered, amenities, hygiene, presence on social media platforms etc. The Bahrain Fitness Services Market is expected to grow at CAGR of ~% over the forecasted period i.e., 2022-2027F.

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