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NEW QUESTION 38
A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers
- A. Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
- B. Use SMS as a channel due to its significantly higher engagement rate as compared to email
- C. Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
- D. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
Answer: B,C
NEW QUESTION 39
a B2C Commerce developer has Implemented a job that connects to an SFTP, loops through a specific number of .csv rtes. and Generates a generic mapping for every file. In order to keep track of the mappings imported, if a generic mapping is created successfully, a custom object instance w created with the csv file name. After running the job in the Development instance, the developer checks the Custom Objects m Business Manager and notices there Isn’t a Custom Object for each csv file that was on SFTP.
What are two possible reasons that some generic mappings were not created? Choose 2 answers
- A. Invalid format in one or more of the .csv files.
- B. The maximum number of generic mappings was reached.
- C. The job needs to run on Staging and then replicate the generic mappings and custom objects on Development
- D. The generic mappings definition need to be replicated from Staging before running the job.
Answer: A,B
NEW QUESTION 40
A new dent is moving from their existing ecommerce platform to B2C Commerce. They have an existing service that connects to the Email Marketing System. The endpoint of the service can directly parse the data posted by the customer from the Storefront page for marketing materials subscriptions. it if required that the service implementation on the B2C Commerce site supports authentication and encoding.
What type should the Architect document this new service as?
- A. HTTP Form
- B. SOAP
- C. HTTP
- D. Generic
Answer: B
NEW QUESTION 41
The development team is building a complex LINK cartridge for a hosted checkout solution. The provider s database is used as a single source of truth, but the information in the Basket on B2C Commerce side needs to be synchronized. This is implemented asynchronously the back end when the customers interact will the hosted checkout page and change their shipping/biding details.
As an Architect you have to advise the development team with how to implement the logging to ensure that there will be a mechanism available to allow troubleshooting in the case something goes wrong on production.
Which solution should the Architect suggest?
- A. Get logger for cartridge-specific category. Report Info level message for the back-end asynchronous communication between both systems. Report all errors at error level message.
- B. Report info level message for the back-end asynchronous communication between both systems Report all errors at error level message.
- C. Get logger for cartridge specific category. Report debug level message for the back end asynchronous communication between both systems. Report all errors at error level message.
- D. Report debug level message for the back-end asynchronous communication between both systems.
Report al errors at error-level message.
Answer: A
NEW QUESTION 42
The Client has requested an Architect’s help in documenting the architectural approach to a new home page.
The requirements provided by the business are:
* Multiple areas of static image content, some may need text shown at well
* The content page must be Realizable
* A carousel of featured products must be shown below a banner 101191
* Recommended categories will be featured based on the time of year
Which two solutions would fulfil these requirements?
Choose 2 answers
- A. Leverage B2C Commerce Content Management Service
- B. Leverage B2C Commerce content slots and assets
- C. Leverage B2C Commerce locales in Business Manager
- D. Leverage B2C Commerce Page Designer with a dynamic layout.
Answer: B,D
NEW QUESTION 43
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