Elena Denisova is a sustainable fashion designer and the Helen Stracta project founder. She was one of the first in Russia to fully concentrate on creating designer collections exclusively from non-standard, complex, technological fabrics. Her diploma collection at the British Higher School of Art and Design revolutionized the fashion industry and interested the public in her unorthodox approach to fabric selection and combining textures in the basic models of women's closets. Creating her clothing collection Elena Denisova experiments with different textures and fabrics and studies and applies new technologies in textile production. Elena is called a fashion industry ambassador due to the fact that she successfully integrates the fruits of scientific and technological progress into the modern fashion industry. She creates stylish and quality garments with the care that nature does not suffer from the adverse effects of production.